The challenge of marketing talent recruitment, retention and development.
Length Matters. Below, three different industry professionals weigh in with insightful comments. And mine follow. CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes of their long-term programs and strategies kick in, and create uplift for the short-term tactical plays as well. Also, consistency and... Read More
How to get past your smart device ADHD and wasted time just being mediocre.
Here’s something really worth writing about. I am not a paid spokesperson. But I am a believer in how purposeful practice leads you to being and remaining a winner. Read on? You choose! The Mindful Focus Course I’d like you to practice with me in my new Mindful Focus Course. In this four-week video course, we... Read More
Go look for your soul.
#qualityoflife #leadership Go look for your soul. Find out who you really are. Here’s a good case that you don’t need an MBA to be an effective person and business leader. Bill George, a professor of leadership at Harvard Business School, and former CEO of Medtronic, says that self-awareness is the starting point of leadership.... Read More
Music is good for your brain!
Some days it’s great to have new information at the granular level. Want to try it? http://www.lifehack.org/646120/morning-playlist #qualityoflife #musicandyourbrain http://www.sladegroup.com/
How do you want to be viewed . . . and valued?
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Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s one she and I agree upon. Remember, to gain a skill, you must learn how to do a thing and then practice it purposely until you master it. One of the most challenging... Read More
Compelling stories and evocative images get you leads.
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Case studies from your customers, in the form of personal storytelling, are powerful forms of content that you can adapt to your social platforms and blog. As top B2B influencers like Jeff Bullas, Ellen Gomes and others hammer that tune on our social jungle drums, get a strategy and then get a partner to execute.... Read More
Create a better future!
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#b2bcontentmarketing #engagementmarketing Don’t be afraid to share ‘personal’ content. Celebrate your employees, your customers, and major milestones for you and your company. It humanizes your brand, and shows that you care about the people who make you successful. jls@sladegroup.com
Yes, it’s who you know!
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#contentmarketing #engagementmarketing My colleagues and I believe that this is not “fake news”. We realize, too, that this may be too much data. At the least, you may choose to bookmark this site and blog post for reference as you adjust your agile marketing and social strategies this year. Personal and business brands. Enjoy! http://blog.marketo.com/2017/08/50-stats-help-choose-right-social-networks-brand.html... Read More
Quality of life and connectivity.
In the 1980s, my life took on some new directions and changes that go with course changes. Now that doesn’t mean my life was shallow and without purpose prior to my move back to Houston from eight years of island life. During those 8 years, I established new relationships, learned a new sport and became... Read More
It’s OK to resolve this Marketing vs. Sales conflict. Try this approach.
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Many, many, if not the vast majority of SME leaders and owners are still in that place where “hiring another sales person” is the answer to the challenge of how to grow the business. So think about this; here is a simple outline of the process they typically go through just to get another F/T... Read More