8
Nov
2018
0

Creating diverse teams. Who benefits? What happens to productivity in these work groups?

Organizations who have diverse teams have an edge against other institutions with more homogeneous ones. There is an art to bringing team members from diverse backgrounds on board to share the same goal and people management skills are at the center of that. One’s ability to listen and learn can go a long way. Being...
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30
Jul
2018
1

The challenge of marketing talent recruitment, retention and development.

Length Matters. Below, three different industry professionals weigh in with insightful comments. And mine follow. CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes of their long-term programs and strategies kick in, and create uplift for the short-term tactical plays as well. Also, consistency and...
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16
Oct
2017
0

How do you want to be viewed . . . and valued?

Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s one she and I agree upon. Remember, to gain a skill, you must learn how to do a thing and then practice it purposely until you master it. One of the most challenging...
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28
Aug
2017
0

Compelling stories and evocative images get you leads.

Case studies from your customers, in the form of personal storytelling, are powerful forms of content that you can adapt to your social platforms and blog. As top B2B influencers like Jeff Bullas, Ellen Gomes and others hammer that tune on our social jungle drums, get a strategy and then get a partner to execute....
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9
Aug
2017
1

Yes, it’s who you know!

#contentmarketing #engagementmarketing My colleagues and I believe that this is not “fake news”. We realize, too, that this may be too much data. At the least, you may choose to bookmark this site and blog post for reference as you adjust your agile marketing and social strategies this year. Personal and business brands. Enjoy! http://blog.marketo.com/2017/08/50-stats-help-choose-right-social-networks-brand.html...
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