Look at these marketing changes for 2020. Let’s get you started!

By integrating these forecasts into your marketing, you’ll attract an audience, convert prospects into customers, and keep them happy while building business value to yield profitable revenues.

Businesses must know their audience and understand their customers’ buying behavior better.

To serve your audience and customers effectively in this dynamic environment, you need first-hand information to appreciate the “why” behind their buying decisions.

This is particularly important because both B2C and B2B customers have done most of their purchase research online before marketers are aware of their buying intent.

So as purchase habits continue to change and evolve, don’t rely on data and spreadsheets. Instead, talk with your audience and customers.

Retail online customers buy with one click because returns are free.

By contrast, business purchase decisions require buying team consensus across 6 purchase functions. Often, the process involves an overwhelming amount of content and contradictory information. (Gartner, 2019)

(Note: Both Forrester and Gartner have shown the B2B buying process as a pile of spaghetti.)

2020 Marketing Trends and Resources

Amazon continues to eat the business world and beyond

Businesses must know their audience and understand their customers’ buying behavior better

An owned, addressable audience becomes essential

Content saturation continues to diminish marketers’ ability to attract new audiences

Companies will need to take responsibility for data across their organization

AI will become a more salient element of marketing and related MarTech

Voice-first technology requires a place at the marketing table

Digital communications continue to evolve requiring a seamless omni-channel approach

The skills marketers need continue to shift requiring training, career development and new jobs

Generational changes will have a greater impact on marketing

Branding will enjoy renewed importance but must support societal goals

Pressure to show measurable marketing results in financial terms continues to increase

Marketing will get better integrated across the organization to increase efficiency

Search will require increased marketing resources to stay visible

Businesses will focus on customer on-boarding to improve results

Businesses will allocate more resources to increase customer retention

Marketing continues to use social media to meet specific objectives but must show measurable results

The need for real life community and events continues to grow

Businesses will face increased government regulation

Globalization increasingly influences business plans

Thanks Heidi Cohen for aggregating and editing these – https://heidicohen.com/marketing-projections/