24
Jul
2019
0

Can you get over too many best practices and deliver a “feel good” outcome?

When does good information and augmented intelligence (AI) become overload and just noise to you on your path to creating a great customer experience?

Can you tell or are you just p***ed because your brain hurts?

Let’s see what we can do together to lower your stress and increase your revenue stream and sales numbers. Can you write down a simple paragraph about what your customers want and why they buy from you?

Yes, just one paragraph!

As a person acquires a product or a set of services to use along their work creation path, their wants and needs change. But it’s not a straight line.

Did they feel good about their buying decision? We want to be confident that they are happy. Because that’s what they want to be – “happy” with their decision and outcomes. In other words, “to feel good”. Buying is an emotional choice.

Group celebrating their B2B marketing excellence delivered from The Slade Group's processes.

Don’t overthink this!

Now, build a connection pipeline to them and around their circumstances and tribe so that you create and sustain their trust.

  • Frame your content/messages using your prospect’s words.
  • Offer value and the confidence in the outcomes they want and need.
  • Give them plenty of reasons to respect and trust you by sharing content they can use.
  • Do your best to anticipate what challenges they will face in the near term. Confide!
  • Ask! Use a call to action (CTA) to move them closer to a purchase or to buy now.
  • Always, always take the time to say Please and Thank You!

I just deleted 41 bookmarks from my browser. Why? They and the content they present are mostly either at the peripheral of what I want and need or they have outlived their value. Am I being cutthroat? Not really.

This is part of my learning curve. Just as in other areas of my life where I have simplified and decluttered, here I am opening up my daily horizon to laser focus on the actions I pointed out above. And, I’ll track results. Tweak. Rinse and repeat so that I deliver all that you want.

Please reach out and tell me how I can make our connection better. Thanks!

Joe

jls@sladegroup.com or text me @ 512 799 4676

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