How do you want to be viewed . . . and valued?
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/Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s... Read More
Compelling stories and evocative images get you leads.
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Case studies from your customers, in the form of personal storytelling, are powerful forms of content that you can adapt to your... Read More
Create a better future!
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#b2bcontentmarketing #engagementmarketing Don’t be afraid to share ‘personal’ content. Celebrate your employees, your customers, and major milestones... Read More
Yes, it’s who you know!
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#contentmarketing #engagementmarketing My colleagues and I believe that this is not “fake news”. We realize, too, that this may be too much... Read More
Quality of life and connectivity.
In the 1980s, my life took on some new directions and changes that go with course changes. Now that doesn’t mean my... Read More
It’s OK to resolve this Marketing vs. Sales conflict. Try this approach.
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Many, many, if not the vast majority of SME leaders and owners are still in that place where “hiring another sales person”... Read More
Call me a “blockhead!”
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This is something I really need to learn and advocate. Blockchain is new and exciting. Even if it seems I have been... Read More
Practically engaged?
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Ellen Gomes and Jeff Bullas have done a lot of daily grind work to get us headed up the success curve by... Read More
No. 2. – It’s Wednesday morning @ 10:42. Where are you?
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Email marketing, search rankings and time. Email marketing can be complex or simple. Most marketers now embrace more advanced email techniques and... Read More
How badly do you want it?
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Just thought you could use some reinforcement for persistence in your efforts to create a new relationship. It’s another “why” you’re getting... Read More