How do you want to be viewed . . . and valued?
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/Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s... Read More
Compelling stories and evocative images get you leads.
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Case studies from your customers, in the form of personal storytelling, are powerful forms of content that you can adapt to your... Read More
Create a better future!
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#b2bcontentmarketing #engagementmarketing Don’t be afraid to share ‘personal’ content. Celebrate your employees, your customers, and major milestones... Read More
Yes, it’s who you know!
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#contentmarketing #engagementmarketing My colleagues and I believe that this is not “fake news”. We realize, too, that this may be too much... Read More
It’s OK to resolve this Marketing vs. Sales conflict. Try this approach.
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Many, many, if not the vast majority of SME leaders and owners are still in that place where “hiring another sales person”... Read More
Practically engaged?
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Ellen Gomes and Jeff Bullas have done a lot of daily grind work to get us headed up the success curve by... Read More
How badly do you want it?
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Just thought you could use some reinforcement for persistence in your efforts to create a new relationship. It’s another “why” you’re getting... Read More
No. 1. It’s Wednesday morning @ 10:42 a.m. Where are you?
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And where are your B2B prospect and customer emails? Since one of the most common B2B email marketing success tests is subject... Read More
The Art of Storytelling
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Hieroglyphics. Cave dwellings. Fireside chats. Ghost stories at a campsite that scared you so much you were afraid to go to sleep.... Read More
A lifeline or a powerful engine?
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Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house,... Read More