Can you picture this?
You feel great most of the time. Maybe even awesome! Business objectives are being met, and you feel challenged and engaged. But... Read More
A Market-based Perspective
Even companies that rigorously solicit customer opinions on their products, services and support can be misled into believing they have a market-based... Read More
TAP first.
A Target Audience Profile (TAP) seems fundamental to all successful marketing initiatives and sales growth strategies. It’s an action we typically require... Read More
Do what works.
Take a look at the top 5 – 10 left to right by percentage to see how other B2B marketers are creating... Read More
Sustaining value.
In this multi-year, ongoing client relationship the managing director has challenged us to identify new markets, expand their revenue base outside their... Read More
Get clear to get results.
Even those experienced professionals who advocate quantitative marketing as both a strategic and tactical philosophy or guidance system are acknowledging that the... Read More
Start with the customer’s perepective. Then work your magic.
Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will... Read More
Are you getting there?
Have an end in your mind. Peers, colleagues and coaches, all smarter than me, have hammered this fundamental success building block home... Read More
Innovative, creative leadership = Higher ROI
We need and deserve only those creative and innovative professionals who are achievers to lead our marketing teams, initiatives and campaigns. Why?... Read More
Value-laden Fractional Chief Marketing Officer Services
Major Benefits: Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s,... Read More
