6
Mar
2019
1

Failure matters! It means you’re learning.

An alarming number of companies must deal with newly minted leaders failing at the jobs for which they have supposedly been groomed. Such mismatches are common across industries, geographies and roles, in almost all organizations. And it’s starting to show. Nearly half of all leaders who move into new roles fail to meet their objectives,...
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18
Jan
2019
1

Aligned or Adrift?

Below is the very first post I created and loaded to my company blog (https://www.marketingcompanyaustintexas.com/) in 2013. It was the first small brick in the process of building usable content over the course of nearly 300 posts the following 5 years. I’ve added my 2018/2019 insights with the intention of giving you more confidence about...
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16
Jan
2019
1

Solve the workplace ageism challenge and win with better results.

Last year, the Equal Employment Opportunity Commission (EEOC) received 20,857 charges of age discrimination. Age discrimination makes up more than 1 in 5 of the discrimination charges received by the EEOC. Few issues could be more mainstream or be relevant to more people.  US Census Bureau Statistics reveal that 10,000 people in the U.S. turn 65...
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3
Jan
2019
0

Solid support starts with winners! And it ripples out.

Winning enlarges your circle of backers, including influencers and your best new customers. When your top performers are striving to exceed objectives, they also create new processes that strengthen your corporate fiber. In their words . . . “I keep my head straight by having the right people around me, from my friends and family...
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8
Nov
2018
0

Creating diverse teams. Who benefits? What happens to productivity in these work groups?

Organizations who have diverse teams have an edge against other institutions with more homogeneous ones. There is an art to bringing team members from diverse backgrounds on board to share the same goal and people management skills are at the center of that. One’s ability to listen and learn can go a long way. Being...
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30
Jul
2018
1

The challenge of marketing talent recruitment, retention and development.

Length Matters. Below, three different industry professionals weigh in with insightful comments. And mine follow. CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes of their long-term programs and strategies kick in, and create uplift for the short-term tactical plays as well. Also, consistency and...
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