Start with the customer’s perspective. Then work your magic.
//
0
/Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will move them through the funnel. Guideline #2: Find a recipe that works for you and your strengths. Don’t reinvent the wheel every time – figure out the right set of activities that drive... Read More
Build resilience into your life. It gives you the power to excel during this pandemic and beyond. Do it for you!
Resilient. Goes with persistent, consistent, patient and grateful as we adapt, wear our masks and move to flatten the curve, coming out better and better able. Resilience is the ability to recover from setbacks and adapt to challenging circumstances and is required to thrive and flourish. It is a foundational psychological tool that empowers us... Read More
Lean into it! Get what you want!
///
During this unprecedented time of personal isolation, family and tribe separations and business shutdowns it may appear that you have a lifetime of work ahead when this COVID-19 curve goes flat. And doors begin to open again. What are you doing, mentally, physically and emotionally to have your exit strategy in place? And, your Regeneration... Read More
Look at these marketing changes for 2020. Let’s get you started!
///
By integrating these forecasts into your marketing, you’ll attract an audience, convert prospects into customers, and keep them happy while building business value to yield profitable revenues. Businesses must know their audience and understand their customers’ buying behavior better. To serve your audience and customers effectively in this dynamic environment, you need first-hand information to... Read More
Persistence, self-esteem and results!
If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft and fierce and persistence. And any service provider. And any marketer too. Despite obstacles, criticism, and setbacks, they keep producing. But where does the motivation to be persistent come from? Since it’s Christmas in the... Read More
Can you get over too many best practices and deliver a “feel good” outcome?
//
When does good information and augmented intelligence (AI) become overload and just noise to you on your path to creating a great customer experience? Can you tell or are you just p***ed because your brain hurts? Let’s see what we can do together to lower your stress and increase your revenue stream and sales numbers.... Read More
What’s this worth to you? Your tribe?
///
When you keep doing what you’ve been doing, you’ll keep getting what you’ve got! Nice cliché, huh? You and I are human beings and that makes us creatures of habit. Just like our Savannah primate ancestors. So, if you are given a new path to follow that merges what you love to do with a... Read More
This is our number!
I’m happy to cite a source when they have done us an incredible favor by synthesizing the choices I try to weave into the fabric of my daily life. Here is one you may just bookmark and come back to regularly like Shawn Achor’s TED talk. The Rule of 168 168 is the total number of... Read More
Failure matters! It means you’re learning.
An alarming number of companies must deal with newly minted leaders failing at the jobs for which they have supposedly been groomed. Such mismatches are common across industries, geographies and roles, in almost all organizations. And it’s starting to show. Nearly half of all leaders who move into new roles fail to meet their objectives,... Read More
Aligned or Adrift?
///
Below is the very first post I created and loaded to my company blog (https://www.marketingcompanyaustintexas.com/) in 2013. It was the first small brick in the process of building usable content over the course of nearly 300 posts the following 5 years. I’ve added my 2018/2019 insights with the intention of giving you more confidence about... Read More