Hey boys & girls! It’s B2B content marketing road map time!
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/The year-to-year changes are modest, but the process uses a map to get you to that all important intersection with your best prospects and customers. You might even print it and take it to your office wall, but don’t use is as a desktop image for your laptop or tablet. You can choose Fractional Chief... Read More
Fast Facts Friday . . .
Enjoy your $1.95/gal. gas! Texas Comptroller Glenn Hegar, conceding that he had been too bullish about oil prices and the economy, said Tuesday that Texas will take in nearly $5 billion less in this budget cycle than he forecast in January. We need those petroleum tax dollars for education and infrastructure. Take a road trip!... Read More
The right marketing talent defines your success.
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According to MarketPro, one of the top marketing recruitment firms, the most frequently-overlooked aspect of marketing recruitment is culture fit. Companies have a tendency to focus on skillset and experience, but overlook whether a person has the right mindset and attitude to survive and thrive in their workplace environment. Strong team chemistry and a mindset... Read More
A B2B content marketing post to improve your results.
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A Curated B2B Marketing & content post for improving your results. This came to my attention this week while I was researching the topic of “fractional chief marketing officer services” advantages. It’s worth a read to get you into a new mindset not only for a successful B2B content marketing and sales production in Q... Read More
A fractional chief marketing officer on your team?
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While there are many reasons a middle-market company CEO and a smaller-company Owner can benefit from the talent and experience of a fractional chief marketing officer, let’s just focus on the top 5 here. It’s worth it to your success to invest a few minutes to learn something that gives you more than just a... Read More
This is smarter than you think!
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#fcmoservices Social media and marketing don’t happen in a vacuum so get out there and develop relationships with social influencers for maximum impact on your brand’s marketing strategies. Engaging with social media influencers allows you to increase awareness of your brand, create brand advocates, increase online reputation, and increase page rank. Whether your business objective... Read More
Tires, coffee and people.
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#fractionalchiefmarketingofficerservices Thank you Seth Godin for re-affirming the concept we share repeatedly with clients, prospects, influencers and friends. Here is the brief, curated content, the link and a thought for this Monday. Tires, coffee and people The most important part of a race car is the tires. Good tires will always beat bad ones. The... Read More
Lack of content marketing skills hinders market impact.
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If there is one guiding observation that hits you in the face with what you are doing to engage your targeted prospects and then keep and convert them, it is the statement in the headline. Content marketing expertise requires every brand and organization to think, engage outside talent and staff like a publisher. Organizations can... Read More
Transparency. It’s part of your leadership portfolio.
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It’s one of those leadership characteristics that’ not often talked about, at least not in public or mixed company. Why? Because there are still some individuals who think that thuggish behavior, deceit and hidden agendas are still the tools that give them a competitive advantage. Let’s get a picture of what really hampers authentic leadership... Read More
What Keeps CMOs up at night? And does your head hurt?
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There are days when we all want to call upon Deepak Chopra and one of his amazing meditation affirmations. One like this . . . “I’m in a fog today. Please give me clarity!” So, how do we get clarity? Last year (2014), Korn Ferry through Marketing Charts showed us these top concerns as the... Read More