Rock your personal persuasive narratives. Get visual.
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/As we teach clients and colleagues to become more visual storytellers, we try to take it one step at a time. First learn how to add a related pic to your content. Second, do some research to find an authoritative source for a graph, chart or Infographic and make sure it’s on topic. Third, practice.... Read More
Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
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#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut check” marketing is going away. And the reason you ask? It’s simply this: we buy because it makes us feel good. We do not buy because the data in a chart shows us... Read More
Being the CMO and connecting with your customer still hurts your head.
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It’s the end of the day in the middle of another week. After passing out Advil and early cocktails, I could pose these 3 questions, as part of a happy hour meltdown. What is your biggest challenge in maturing your marketing capabilities? What is the best marketing tool you use today? Why? If you could know 1 Insight about... Read More
Global and local interests really match . . . for a change!
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It’s nice to see that the big guys (Hubspot) in inbound content marketing can bring us their validation of some of the key success elements we have been writing about in this blog for the past year. But let’s also take a few minutes to put their findings into real B2B content marketing context. Opportunities... Read More
You need an integrated marketing and social media strategy.
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Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn’t work that way. Believing that if you build it they will come works about as well as chasing shiny objects as a foundation for your social business strategy.... Read More
Your brain with no killer headline. Don’t be this brain.
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#b2bcontentmarketing You and I both know that we can sometimes get caught in that time warp where short-term memory loss combines with the urgent need to create killer B2B content. Oops! That’s not good. It’s hard on your brain and your blood pressure (and maybe your attitude at times). So how can you avoid getting... Read More
Hey boys & girls! It’s B2B content marketing road map time!
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The year-to-year changes are modest, but the process uses a map to get you to that all important intersection with your best prospects and customers. You might even print it and take it to your office wall, but don’t use is as a desktop image for your laptop or tablet. You can choose Fractional Chief... Read More
Fast Facts Friday . . .
Enjoy your $1.95/gal. gas! Texas Comptroller Glenn Hegar, conceding that he had been too bullish about oil prices and the economy, said Tuesday that Texas will take in nearly $5 billion less in this budget cycle than he forecast in January. We need those petroleum tax dollars for education and infrastructure. Take a road trip!... Read More
The right marketing talent defines your success.
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According to MarketPro, one of the top marketing recruitment firms, the most frequently-overlooked aspect of marketing recruitment is culture fit. Companies have a tendency to focus on skillset and experience, but overlook whether a person has the right mindset and attitude to survive and thrive in their workplace environment. Strong team chemistry and a mindset... Read More
A B2B content marketing post to improve your results.
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A Curated B2B Marketing & content post for improving your results. This came to my attention this week while I was researching the topic of “fractional chief marketing officer services” advantages. It’s worth a read to get you into a new mindset not only for a successful B2B content marketing and sales production in Q... Read More
