Transformation eases the CMO’s content marketing pains.
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/A recent article on CIO.com that addressed 10 things that cause chief marketing officers to lose sleep reinforced the increased clout that lines of business have on enterprise IT spending, especially marketing and sales. An IDC study found that, by 2020, 33 percent of CMOs will outsource some part of their digital marketing activities. That... Read More
Your Content Marketing Strategy – know your customer.
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We’ve said this before in an array of visual and Infographc versions, but it’s good to see positive reinforcement. Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will move them through the funnel. Guideline #2: Find a recipe that works for you... Read More
Content Marketing Tactics Explained.
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You go to a party and you see an attractive girl across the room, AND: You go up to her and say: “Hi, I’m great in bed, how about it?” (That’s Direct Marketing) You give your friend five bucks. She goes up and says: “Hi, my friend over there is great in bed, how about... Read More
The right B2B content marketing things you do in ‘16.
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You know what they are but are still questioning yourself or frequently going to Google and asking “what do I need to do to be seen as remarkable? Where do I put my invested time and money along the purchase path of my best buyer persona?” And Google can tell you most of the “what”.... Read More
A nap a day keeps you a content marketing genius.
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I suggest you seriously consider taking a daily nap for the following five reasons: A nap restores alertness. You know how your energy dips in the early afternoon? You start feeling a little sleepy and lose focus. It happens to most of us. A quick nap can bring us back up to speed. The National... Read More
B2B content marketing Friday!
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B2B content marketing Fridays are always a good day to share valuable and actionable tools and processes from other well-known marketers and writers. So, here is a dose to nudge you into making these part of your B2B content marketing tactics for 2016. Your choice, of course. Email is the richest social media on this... Read More
Account-based marketing in 2016.
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Success starts here. Be present and consistent with your “why” message so that it resonates as you touch your targeted-account prospects 10-12 times before they convince themselves that you are their best choice for... Read More
Content marketing lets them know why!
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Think about the brands and products you love, the ones you’re fiercely loyal to. Your loyalty doesn’t grow because you like the color selection of the products, or because you thought the print ad used a nice font, or they have good shipping costs. You are loyal to the brands and products you love because... Read More
January 2016! All set for your content marketing?
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Wow! It sure went by in a blaze. NFL playoff games. Golf tourneys. Parties. Searches for tax documents. Content marketing strategy, plan outline, deployment schedule and funding. Right? Sitting down with your content marketing expert and talking and working through what worked in 2015 and what you want to tweak to work better this year.... Read More
What’s the right time for your B2B content blog posts?
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2015 was an intriguing year. Many of us in the small business and middle market growth company spaces feel like we were getting run over with all of the “37 tips and tricks” or the “15 things your marketing must avoid” that clogged our learning arteries. So, could we peel back a layer or two... Read More
