Tires, coffee and people.

#fractionalchiefmarketingofficerservices

Thank you Seth Godin for re-affirming the concept we share repeatedly with clients, prospects, influencers and friends. Here is the brief, curated content, the link and a thought for this Monday.

Tires, coffee and people

The most important part of a race car is the tires. Good tires will always beat bad ones.

The most important part of a cup of coffee is the beans. The grinder, the machine, the barista pale in comparison to the quality of what you start with.

And the most important parts of an organization are the people you begin with. Not the systems or the policies or even the real estate. Great people make everything easier.

And yet…

And yet we spend money on 4 wheel drive instead of snow tires.

And yet we upgrade our coffee maker instead of buying from a local roaster (or roasting our own).

And mostly, we run classified ads to find the cheapest common denominator employee and spend all our time building systems to protect our customers from people who don’t care…

http://sethgodin.typepad.com/seths_blog/2015/09/tires-coffee-and-people.html

And while you are popping a couple of Tylenol to diminish the pain of not-so-great marketing hires, you can choose Fractional Chief Marketing Officer (FCMO) services or Concept to Content (C2C) services that deliver real, measurable value and underscore the culture you are building. And an exceptional team that delivers exceptional customer experience.

We can show you how. We care.

Remarkable team . . . The Slade Group. Reach out and let us respond. That’s your strength.