Being the CMO and connecting with your customer still hurts your head.
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/It’s the end of the day in the middle of another week. After passing out Advil and early cocktails, I could pose these 3 questions, as... Read More
Global and local interests really match . . . for a change!
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It’s nice to see that the big guys (Hubspot) in inbound content marketing can bring us their validation of some of the... Read More
Hey boys & girls! It’s B2B content marketing road map time!
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The year-to-year changes are modest, but the process uses a map to get you to that all important intersection with your best... Read More
The right marketing talent defines your success.
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According to MarketPro, one of the top marketing recruitment firms, the most frequently-overlooked aspect of marketing recruitment is culture fit. Companies have... Read More
A B2B content marketing post to improve your results.
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A Curated B2B Marketing & content post for improving your results. This came to my attention this week while I was researching... Read More
A fractional chief marketing officer on your team?
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While there are many reasons a middle-market company CEO and a smaller-company Owner can benefit from the talent and experience of a... Read More
This is smarter than you think!
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#fcmoservices Social media and marketing don’t happen in a vacuum so get out there and develop relationships with social influencers for maximum... Read More
Tires, coffee and people.
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#fractionalchiefmarketingofficerservices Thank you Seth Godin for re-affirming the concept we share repeatedly with clients, prospects, influencers and friends. Here is the brief,... Read More
Lack of content marketing skills hinders market impact.
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If there is one guiding observation that hits you in the face with what you are doing to engage your targeted prospects... Read More
Transparency. It’s part of your leadership portfolio.
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It’s one of those leadership characteristics that’ not often talked about, at least not in public or mixed company. Why? Because there... Read More