- Create shareable headlines
You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Don’t feel like you need to be bland either—you want people to be drawn in just by reading your headline.
- Get visual
Even business people like to see images in blog posts—make sure you have engaging photos or videos on your blog to hook them in.
- Optimize your post for SEO
Optimizing your content for search engines is just as important as having a clever headline. People are looking for new business solutions all the time, so you need to be ready for them to find you via search engines. Make sure to be using the right keywords and linking to internal and external related content.
Your optimized blog post that is a tremendous resource. At the end of the day, make sure to reevaluate your SEO strategy by analyzing your content analytics to see which keywords are driving traffic to your blog and landing pages.
Do you have your success plan working and does it have a robust and buyer persona driven B2B content marketing strategy?
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