What’s the right time for your B2B content blog posts?

2015 was an intriguing year. Many of us in the small business and middle market growth company spaces feel like we were getting run over with all of the “37 tips and tricks” or the “15 things your marketing must avoid” that clogged our learning arteries. So, could we peel back a layer or two and get to the good stuff? You bet.

• Have a B2B content strategy.
• Have a clear and current buyer persona.
• Have objectives and metrics for your B2B content marketing investment.
• Use your calendar to stay present.
• And look below for good guidelines for when to publish your posts to meet your objectives

We can learn a lot about blog publishing times. Goals for your blog post should be taken into account when determining optimal publishing time.

• Want the most traffic? The best publishing day is Monday and time is 11 am EST.
• Want the most comments? The best publishing day is Saturday and time is 9 am EST.
• Want the most inbound links? The best publishing days are Monday and Thursday, and time is 7 am EST.

Of course, there are pros and cons to publishing at the height of popular times in the day. Sure, you’ll get lots of visitors, comments, and engagement. But at the same time, you’ll get higher bounce rates and end up being buried in social news feeds along with all the other publishers taking advantage of popular posting times.

Posts published during non-popular hours tended to get the most social engagement and shares. Posts published on Saturdays and Sundays received the most social shares, as do posts published between 9 pm –midnight EST.

Be a visual, persuasive storyteller.

It’s challenging to catch your audience’s attention in social media. There are too many distractions—ranging from noisy notifications, bombarded sidebar ads and a bunch of opened tabs. You need your messages to be as punchy and powerful as they can be. Talk to us.

#b2bcontentmarketing

A related topic you might find useful.

Guy Kawasaki’s 10 Tips on how to perfect your marketing. http://www.bruceclay.com/blog/guy-kawasakis-10-tips-how-to-perfect-your-marketing/