Metrics can tell you a lot.
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/#b2bcontentmarketing Here is a snapshot of several key metrics that clearly demonstrate how and how effectively we deliver results using an integrated... Read More
Spend money – wisely and on fractional marketing leadership – and you win!
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#fcmo services I’d like to borrow some salient content from a high-profile American Express Open Form blog post that’s now yet a... Read More
New Rule: work can happen wherever you are, anywhere in the world.
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#b2bcontentmarketing #comPODres “Rush hour” is disappearing: New York City’s subway system reports that “weekday growth was strongest outside of the traditional morning... Read More
Media Metrics for B2B Content Marketing Choices.
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#b2bcontentmarketing The relative value of the media you own or rent. Might want to learn a little more best practices in a... Read More
Stories Work for Business.
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#b2bcontentmarketing Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose.... Read More
Top 10 metrics to transform your small business into a sales growth rocket.
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#b2bcontentmarketing 1. Web site page views & bounces – compelling content in the right channels will show you an upward trend month-to-month,... Read More
B2B content marketing best practices using social media that matters.
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#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest... Read More
Collaborative content outsourcing decisions?
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#b2bcontentmarketing I’m very much in favor of chief marketing officers and their teams talking with agency and content creation specialists about what... Read More
Crank it up Monday!
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This is pretty good stuff! Use some of it and make your Monday a monster. http://www.inc.com/kevin-daum/9-ways-to-make-any-monday-amazing.html Fractional Chief Marketing Officer (FCMO) Services.... Read More
If you didn’t’ do SXSW, what can you do next?
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#b2bcontentmarketing Curation Friday – This is a pretty snappy recap of some of the CMO conversations in Austin last week . .... Read More