Your B2B content marketing success story?
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/You know some days you just want to figure out who to get on your bus. And that’s just as crucial as... Read More
Takeaways from your 2015 B2B content marketing? | B2B content marketing
You’ll want to decide what you believe are your top takeaways from what your metrics and analytics tell you about your B2B... Read More
B2B content marketing – mobile trends for 2016.
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So you’re selling in a B2B space. And you’ve tended to ignore mobile and its role in your B2B content and SEO... Read More
Rock your personal persuasive narratives. Get visual.
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As we teach clients and colleagues to become more visual storytellers, we try to take it one step at a time. First... Read More
Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
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#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut... Read More
Being the CMO and connecting with your customer still hurts your head.
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It’s the end of the day in the middle of another week. After passing out Advil and early cocktails, I could pose these 3 questions, as... Read More
You need an integrated marketing and social media strategy.
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Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital... Read More
Hey boys & girls! It’s B2B content marketing road map time!
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The year-to-year changes are modest, but the process uses a map to get you to that all important intersection with your best... Read More
The right marketing talent defines your success.
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According to MarketPro, one of the top marketing recruitment firms, the most frequently-overlooked aspect of marketing recruitment is culture fit. Companies have... Read More
A B2B content marketing post to improve your results.
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A Curated B2B Marketing & content post for improving your results. This came to my attention this week while I was researching... Read More