Lack of content marketing skills hinders market impact.
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/If there is one guiding observation that hits you in the face with what you are doing to engage your targeted prospects... Read More
What Keeps CMOs up at night? And does your head hurt?
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There are days when we all want to call upon Deepak Chopra and one of his amazing meditation affirmations. One like this... Read More
How are you becoming a remarkable visual story teller? It’s the new content marketing.
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There are good things that you can learn from this Infographic. Many or most of them you may already know and have... Read More
Self-management & self-control unleash your strengths to lead and succeed.
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Most of us are familiar with “The Office” television series and all of the dysfunctional and sometimes funny behaviors we saw in... Read More
In the marketing playgrounds of giants, the CMO is growing up and out.
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Rob Price is an example of that. For eight years he was CMO of CVS, and he is now president of Edible... Read More
Emotional Intelligence teaches us lessons about our strengths and our influence.
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#leadership Beginning later this week, I will write and post a series of blog articles on Emotional Intelligence and how it can... Read More
Are there B2B content channel opportunities you are missing?
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It’s really a significant commitment and a deep dive process to nurture and amass a large blog following. As you know, the... Read More
Adjust your Buyer Persona demographic. Your customer is getting younger!
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Age is one of the easiest demographics to use to examine your buyers and predict their buying needs. If you haven’t done... Read More
Re-imagine Your Ideal B2B Customer.
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It’s mid-year and this is a great time to re-look at and re-think your ideal customer or client profile. No business exists... Read More
Why B2B content marketing talent always wins! | content marketing
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#b2bcontentmarketing Here are the salient highlights from a 2014 HBR blog on how Google solves problems. It is a clear case study... Read More