Tires, coffee and people.
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/#fractionalchiefmarketingofficerservices Thank you Seth Godin for re-affirming the concept we share repeatedly with clients, prospects, influencers and friends. Here is the brief,... Read More
Transparency. It’s part of your leadership portfolio.
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It’s one of those leadership characteristics that’ not often talked about, at least not in public or mixed company. Why? Because there... Read More
How are you becoming a remarkable visual story teller? It’s the new content marketing.
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There are good things that you can learn from this Infographic. Many or most of them you may already know and have... Read More
Are there B2B content channel opportunities you are missing?
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It’s really a significant commitment and a deep dive process to nurture and amass a large blog following. As you know, the... Read More
Don’t Post That Yet! 5 Indispensable Questions to Ask Before Posting on Social Media.
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#b2bcontentmarketing If you search “fired over a Tweet” on Google, you get more than 30 million hits. It turns out that there... Read More
Marketing skill sets do not equate to marketing talent, cultural fit and the results you strive for.
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This message is crucial to C-leaders and business owners who need marketing talent to drive the customer experience and the sales growth... Read More
Stories Work for Business.
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#b2bcontentmarketing Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose.... Read More
B2B content marketing best practices using social media that matters.
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#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest... Read More
Crank it up Monday!
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This is pretty good stuff! Use some of it and make your Monday a monster. http://www.inc.com/kevin-daum/9-ways-to-make-any-monday-amazing.html Fractional Chief Marketing Officer (FCMO) Services.... Read More
Strategy . . . do you have one for your B2B content marketing?
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#b2bcontentmarketing I’m going to go ahead and tell you the point of this article upfront so you don’t have to worry. The... Read More