Big, big challenges for small businesses in 2016 and beyond.
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/Small business in not just a category for putting yours and many other growth businesses. It is, in fact, the economic engine of growth in our American economy. So what are the top challenges that face owners and executives in the B2B small to medium business space? And what about some answers? Let’s look at... Read More
Goals (objectives, really) are like magnets.
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If we define them and measure our results towards achieving them, they can produce some pretty dramatic pull. One of the simplest, yet most effective, things you can do is to visualize and name the goals for your marketing. You can create overall revenue goals, campaign goals or more product or service specific goals, but... Read More
Account-based marketing; it continues to rise as a priority.
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Just so you know, back in 2014, a colleague and I researched, created and published an in-depth slide deck to walk you through how to set up and deploy a results-drive ABM initiative. It still lives and works today. And you can view it on Slideshare. http://www.slideshare.net/jlsladejr/account-based-marketing-gets-those-targeted-customers Meanwhile, Heidi does a credible job of encapsulating... Read More
First . . . an apology!
Sometimes life throws us curve balls. Yes, you know that. And so do I. As a result, most of July was spent in very good ways, just not blogging as you have come to expect. This was my time to connect and help a few others very worthy of help along their paths to excellence.... Read More
Make your proposal process work for you!
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Today, I’m keeping this post brief. And the compelling reason for brevity is simply that Hubspot has gotten something right. And it impacts almost all of us. Especially marketing agencies. As just my simple intro and your takeaway, please invest is your revenue growth and sustainable success by using a defined sales process that does... Read More
B2B Marketing; 2016 Challenges and Changes Updated!
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Leading into the 2nd half of 2016, the biggest area of focus for us CMO and SMB types is on buyers and the new levels of empowerment at their fingertips in the digital ecosystem. Here are some useful observations from other B2B content marketing experts. We join them in offering these insights to you. Business-to-business... Read More
Facebook® may be more than it appears.
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What’s timely? What’s valuable? Ever wish you could find out the topics that everyone is going to be interested in before they peak? Gain the necessary insight to deduce the “next big thing” so you could make your Ads more current and relevant? Facebook IQ has just what you’re looking for. Facebook IQ, which has... Read More
The Rule of 168!
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The Rule of 168 I’m happy to cite a source when they have done me an incredible favor by synthesizing these choices I try to weave into the fabric of my daily life. Here is one you may just bookmark and come back to regularly like Shawn Achor’s TED talk. The Rule of 168 168... Read More
Do your eyes and your head hurt?
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My God, it’s just a mess out there in B2B content marketing land! And you either have your head on a swivel or you have put both hands to the side of your head and shake it until the numbness goes away. What are we talking about? The seemingly senseless overload of data and reports... Read More
You can affect vital behaviors!
When you have your top content marketing priorities in place and deployed, this could be a REALLY good way to extend your brand awareness to another level. And if you need to scale this to your unique situation, take a look here as well. http://blog.marketo.com/2016/05/how-to-leverage-psychology-for-influencer-marketing.html Subscribe to our upcoming posts on the best tools, actions... Read More