3 Cs are your B2B marketing keys!
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/In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while being able to communicate effectively your company offering. If anything, the rising tide of digital transformation is constantly increasing the pressure on companies to focus on their customers and the experiences they have... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual Small Business Summit on September 1st. It was a full-day agenda of panels and topics for area small businesses punctuated by a lunch and speakers from several agency offices in Austin. Much better... Read More
Now it’s time for some big content marketing news!
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You know that it is my purpose and passion to dive into and work through all of the chaos and nonsense that floats around out there under the heading of “B2B content marketing”. As part of the filtering process, I get to call upon 3 decades of making clients and their companies wealthier and more... Read More
Short but sweet today! B2B content marketing success requires that you choose happiness!
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Pick 3 TED Talks and use this Hubspot post to get traction! http://www.inc.com/jessica-stillman/11-must-watch-ted-talks-that-will-make-you-insanely-productive.html and remember as you look through this Hubspot post, verbal persuasion is the LEAST effective way to change a person’s behavior. Show them instead! In a visual story you tell. http://blog.hubspot.com/marketing/getting-people-to-listen#sm.001lzccxqturfhg10fz148rnnvmpa We can get you and keep you on the small business... Read More
Does your B2B Social Media Marketing Rock? You can play any stadium if you . . .
Understand Your Audience Before you jump into the tactical details and start rocking out your social media plan, you need to take the time to understand your audience. Rock concert attendees come from different backgrounds, but they all have one thing in common: they’re there to watch the performers – and to feel really great about being... Read More
All of the great stuff flows back from your buyer persona and content strategy.
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They are aligned. And once you have that demographic and psychographic profile of your ideal customer or client, your measurable results flow. The content model comes first. When you make B2B content marketing decisions, lead with strategy. Let technology follow. The concept is simple. Unfortunately, as most marketers know, assessing content performance in a way... Read More
Struggling to close your B2B prospects? You’re not alone.
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In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating in the buying process. Even identifying and engaging the right decision makers in the first place is difficult. Forrester Research reports that two out of three B2B marketers say that engaging key decision... Read More
The CIO blog has made a real connection with B2B content marketing.
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Take a look: Marketing is now forever linked to data and is now agile, mobile and adaptive! The difference between now and, say, two years ago is that marketers didn’t have a lot of data before. Now they have lots of data and they have to make sense of it. They have a lot of... Read More
Do you make these 10 blogging mistakes?
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This is directly from a Michael Hyatt blog on the topic. He covers these “gotchas” as well as anyone so I’ll just stay out of the way on this one and you capture the takeaways! “How do I know? After writing more than 1,000 posts and receiving more than 60,000 comments, I have made most... Read More
Big, big challenges for small businesses in 2016 and beyond.
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Small business in not just a category for putting yours and many other growth businesses. It is, in fact, the economic engine of growth in our American economy. So what are the top challenges that face owners and executives in the B2B small to medium business space? And what about some answers? Let’s look at... Read More