The Art of Storytelling
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/Hieroglyphics. Cave dwellings. Fireside chats. Ghost stories at a campsite that scared you so much you were afraid to go to sleep. Telling stories is one of the most fundamental ways in which we communicate with each other, and while the media through which we do this are changing rapidly, the concept remains the same.... Read More
A lifeline or a powerful engine?
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Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house, or you don’t have the manpower. How is working with a B2B agency different/more complex than that? I don’t believe hiring an agency should be a decision of whether or not you want... Read More
Case studies deliver a huge ROI!
Yes, we agree that SMB and middle-market C-levels are slammed and calendared to the max, but we also know that you build trust and relationships sooner when you give your prospects and influencers content that rocks their world. Cases studies do that because the are the equivalents of 3rd-party affirmations. So . . . just... Read More
Is your B2B marketing sustainable?
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In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context. Data, particularly customer behavioral data, is critical to putting marketers in the right place at the right time. Successful marketers excel in collecting, storing, and leveraging this data. So, as a marketer, you... Read More
B2B marketing and the role of influencers.
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The concept of reciprocity is simple: If someone does something for you, you naturally want to do something for them, and a recent study indicates that marketing influencers understand that value based on the sheer volume of content they’re sharing directly from their colleagues. When we looked at the top three shared sites of each... Read More
Be present. And look ahead for opportunities!
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Well, my name’s not on this list . . . yet. Still, you might cherry pick some of these folks. Take a look and let me know what you think. http://www.forbes.com/sites/julesschroeder/2016/11/29/25-marketing-influencers-to-watch-in-2017/#554bacd9375b #b2bcontentmarketing http://www.sladegroup.com/about
B2B blog best practices for now & 2017.
Create shareable headlines You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Don’t feel like you need to be bland either—you want people to be drawn in just by reading your headline. Get visual Even business people... Read More
3 Cs are your B2B marketing keys!
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In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while being able to communicate effectively your company offering. If anything, the rising tide of digital transformation is constantly increasing the pressure on companies to focus on their customers and the experiences they have... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual Small Business Summit on September 1st. It was a full-day agenda of panels and topics for area small businesses punctuated by a lunch and speakers from several agency offices in Austin. Much better... Read More
Now it’s time for some big content marketing news!
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You know that it is my purpose and passion to dive into and work through all of the chaos and nonsense that floats around out there under the heading of “B2B content marketing”. As part of the filtering process, I get to call upon 3 decades of making clients and their companies wealthier and more... Read More
