How are you becoming a remarkable visual story teller? It’s the new content marketing.
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/There are good things that you can learn from this Infographic. Many or most of them you may already know and have mastered. That puts you and me into a very small minority of B2B content marketing professionals. But wait . . . in the B2B space, we don’t always have a zillion customers. But... Read More
Self-management & self-control unleash your strengths to lead and succeed.
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Most of us are familiar with “The Office” television series and all of the dysfunctional and sometimes funny behaviors we saw in virtually every episode. So it was pretty clear that there were major leadership competencies missing or at least deeply buried. And Steve couldn’t find most of them with a map, flashlight and a... Read More
In the marketing playgrounds of giants, the CMO is growing up and out.
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Rob Price is an example of that. For eight years he was CMO of CVS, and he is now president of Edible Arrangements, a role he assumed 11 months ago. “The blessing that I had from the longer tenure as CMO was the horizontal learning, navigating a complex operational environment,” Price said, “eventually having accountability... Read More
Emotional Intelligence begins within. And ripples out into your relationships.
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The tripod. The legs of emotional self-awareness, accurate self-assessment and self-confidence are the key supports upon which your impact on your personal and business landscape begins. Why? And what difference does this make to me? If you are not aware of your very personal and private scope of beliefs and emotions then you will face... Read More
Emotional Intelligence teaches us lessons about our strengths and our influence.
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#leadership Beginning later this week, I will write and post a series of blog articles on Emotional Intelligence and how it can impact leaders, cultures and improve the vitality of millennials. It will alternate with my ongoing weekly series of content marketing actionable news and practices posts. Much of this new series will be built... Read More
Get the right people on your bus!
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Jim Collins, in his book Good to Great, popularized the concept of “getting the right people on the bus.” However, instead of trying to find the right people, most organizations are geared toward avoiding the “wrong people.” Isn’t that amazing? The result usually means that, instead of pulling together a stellar team, organizations feel successful... Read More
Relieve your B2B content management migraine!
#b2bcontentmarketing Happy Monday! Even if you don’t read this post to the end, you will be wise to look at Nate’s Marketo post. It’s even worth a bookmark. What’s the takeaway? It’s the first 3-4 topics in the post that can relieve your content management migraine. While it’s about what you can choose to do,... Read More
Are there B2B content channel opportunities you are missing?
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It’s really a significant commitment and a deep dive process to nurture and amass a large blog following. As you know, the key to your B2B content marketing success is to be consistent. In other words, to be present seen and heard. So look for other ways to get out there and contribute something of... Read More
Adjust your Buyer Persona demographic. Your customer is getting younger!
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Age is one of the easiest demographics to use to examine your buyers and predict their buying needs. If you haven’t done so yet, look at the age composition of your customers and your employees. This isn’t just another marketing exercise to spin your wheels. It’s at the heart of how you talk to your... Read More
Don’t Post That Yet! 5 Indispensable Questions to Ask Before Posting on Social Media.
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#b2bcontentmarketing If you search “fired over a Tweet” on Google, you get more than 30 million hits. It turns out that there are things you just shouldn’t post on social media. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? On social media, we are finding people’s faults. We are ruining the lives of some who have no social skills or... Read More