Disrupt yourself to grow your content marketing’s impact.
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/B2B content marketing as it continues to evolve will soon become simply “marketing” again. Why? In part it’s because content is just one of the ways you connect with your prospects and customers. Want to really differentiate yourself from other brands in your space? Put down the data and get out of your office. Get... Read More
Content marketing is an exciting field today.
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Successful B2B content marketing needs both creativity and an analytical mind. IBM is a really good example in 2016. They have adapted their content to the media and channels their prospects and customers use. Recently, I attended the IBM 2016 Content Conference in Austin, Texas. It was subtitled – out think content chaos! And the... Read More
Your B2B content marketing team is a game changer!
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As you are aware, your best customers and clients are the ones who need and want your content on their ways to making purchase decisions that make them feel good. That’s right . . . feel good. You’ve made some recent hire decisions and they are all probably working out on some level and some... Read More
B2B social media impact lacking?
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Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below... Read More
8 X 5 = Thrive!
Most people’s mornings are a chaotic mess. Exhausted. Stimulant-driven. Rough. Do these 8 things to elevate your day and your life. You’ll love yourself for it! Click the link. http://www.inc.com/benjamin-p-hardy/8-things-you-should-do-every-day-before-8-am-to-be-mentally-stronger.html
Come on over to the digital marketing side.
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You know that this is the path to your marketing and business happiness. We just posted and update on what channels our prospects, buyers and influencers are using and how their smart devices have taken over and the platform most used – by most generations. So . . . These days, digital marketing is marketing. In... Read More
Ding. Dong. Are you mobile?
This is new data and some of it is “mine-worthy”. Take a look. Don’t be blasé about where your spear tip points. Your buyer persona has just grown in value. http://www.socialmediatoday.com/social-networks/new-comscore-traffic-report-underlines-strength-facebook-rise-snapchat
B2B content marketing success; hire or engage? The hidden CEO/CMO struggle.
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This is just the first of a series of posts on “that elephant in the conference room” that doesn’t get talked about. And it’s still a struggle because the “guys” who lead companies still believe that we have the money so we hire rather than outsource and engage the talent we need to do our... Read More
Our brains love storytelling.
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Many business people and their marketing teams have finally discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Oxytocin is a substance created in... Read More
Data boosts B2B content marketing ROI.
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Using data can greatly enhance a customer’s experience. Data can help create detailed buyer personas that deliver important insights into target B2B prospects’ buying habits. Next, we can create personalized messages and campaigns. We need to marry sales objectives with marketing strategies. If marketing generates a lead that becomes a potential prospect, sales needs to... Read More
