B2B content marketing success; hire or engage? The hidden CEO/CMO struggle.
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/This is just the first of a series of posts on “that elephant in the conference room” that doesn’t get talked about. And it’s still a struggle because the “guys” who lead companies still believe that we have the money so we hire rather than outsource and engage the talent we need to do our... Read More
Our brains love storytelling.
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Many business people and their marketing teams have finally discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Oxytocin is a substance created in... Read More
Data boosts B2B content marketing ROI.
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Using data can greatly enhance a customer’s experience. Data can help create detailed buyer personas that deliver important insights into target B2B prospects’ buying habits. Next, we can create personalized messages and campaigns. We need to marry sales objectives with marketing strategies. If marketing generates a lead that becomes a potential prospect, sales needs to... Read More
Time you changed who you work with?
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And get how you work working for you? How we work has much greater significance and importance to our overall work and professional happiness than what we do. How we work includes: Where and when. Are you required to commute a long-distance only to sit in a corner office or a cube on conference calls?... Read More
Transformation eases the CMO’s content marketing pains.
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A recent article on CIO.com that addressed 10 things that cause chief marketing officers to lose sleep reinforced the increased clout that lines of business have on enterprise IT spending, especially marketing and sales. An IDC study found that, by 2020, 33 percent of CMOs will outsource some part of their digital marketing activities. That... Read More
Your Content Marketing Strategy – know your customer.
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We’ve said this before in an array of visual and Infographc versions, but it’s good to see positive reinforcement. Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will move them through the funnel. Guideline #2: Find a recipe that works for you... Read More
Content Marketing Tactics Explained.
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You go to a party and you see an attractive girl across the room, AND: You go up to her and say: “Hi, I’m great in bed, how about it?” (That’s Direct Marketing) You give your friend five bucks. She goes up and says: “Hi, my friend over there is great in bed, how about... Read More
The right B2B content marketing things you do in ‘16.
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You know what they are but are still questioning yourself or frequently going to Google and asking “what do I need to do to be seen as remarkable? Where do I put my invested time and money along the purchase path of my best buyer persona?” And Google can tell you most of the “what”.... Read More
A nap a day keeps you a content marketing genius.
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I suggest you seriously consider taking a daily nap for the following five reasons: A nap restores alertness. You know how your energy dips in the early afternoon? You start feeling a little sleepy and lose focus. It happens to most of us. A quick nap can bring us back up to speed. The National... Read More
B2B content marketing Friday!
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B2B content marketing Fridays are always a good day to share valuable and actionable tools and processes from other well-known marketers and writers. So, here is a dose to nudge you into making these part of your B2B content marketing tactics for 2016. Your choice, of course. Email is the richest social media on this... Read More