January 2016! All set for your content marketing?

Wow! It sure went by in a blaze. NFL playoff games. Golf tourneys. Parties. Searches for tax documents. Content marketing strategy, plan outline, deployment schedule and funding. Right?

Sitting down with your content marketing expert and talking and working through what worked in 2015 and what you want to tweak to work better this year. Did you do those crucial things?

If so, you have made the right investment to make this a remarkably successful year.

If you choose to subscribe to our blog, I will send you the “Map to Success” we created and validated in 2015 for a number of clients. Oh, and we drink the Kool-Aid too!

If you navigate to The Slade Group web site, we’ll give you a complimentary Marketing Audit tool to get clear on where you are in your business. Meanwhile, below are some content marketing success building blocks that can amplify your 2016 success;

• Buyer Persona – researched and written in a Word doc or slide.

• Calendar segments – you commit to put time on your Outlook or Google calendar each week to act on and complete the crucial actions that connect your content with your prospects and customers/clients.

• Being present, being consistent – more important than ever because your buyers must see you as both trustworthy and competent. That’s why the calendar is crucial.

• Use your assets, align your platforms and step out of your comfort zone to try at least one new tactic that makes you jumpy and unsure.

• Spreadsheets, CRM and report card – lead acquisition and lead nurturing require the same diligence and consistency and content creation and deployment. And you need to set up and use the measures (metrics) that let you know where you are on the path to meeting and converting that ideal prospect.

Be a visual, persuasive storyteller. That’s what content marketing is all about.

It’s challenging to catch your audience’s attention in channels ranging from email to social media. There are too many distractions—ranging from noisy notifications, bombarded sidebar ads and a bunch of opened tabs. You need your messages to be as punchy and powerful as they can be.

Talk to us! You will be rewarded.

#b2bcontentmarketing #contentmarketingleadership