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21
Sep
2015
0

Tires, coffee and people.

#fractionalchiefmarketingofficerservices Thank you Seth Godin for re-affirming the concept we share repeatedly with clients, prospects, influencers and friends. Here is the brief, curated content, the link and a thought for this Monday. Tires, coffee and people The most important part of a race car is the tires. Good tires will...
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31
Aug
2015
0

Lack of content marketing skills hinders market impact.

If there is one guiding observation that hits you in the face with what you are doing to engage your targeted prospects and then keep and convert them, it is the statement in the headline. Content marketing expertise requires every brand and organization to think, engage outside talent and staff...
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29
Aug
2015
1

Transparency. It’s part of your leadership portfolio.

It’s one of those leadership characteristics that’ not often talked about, at least not in public or mixed company. Why? Because there are still some individuals who think that thuggish behavior, deceit and hidden agendas are still the tools that give them a competitive advantage. Let’s get a picture of...
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26
Aug
2015
0

What Keeps CMOs up at night? And does your head hurt?

There are days when we all want to call upon Deepak Chopra and one of his amazing meditation affirmations. One like this . . . “I’m in a fog today. Please give me clarity!” So, how do we get clarity? Last year (2014), Korn Ferry through Marketing Charts showed us...
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20
Aug
2015
0

How are you becoming a remarkable visual story teller? It’s the new content marketing.

There are good things that you can learn from this Infographic. Many or most of them you may already know and have mastered. That puts you and me into a very small minority of B2B content marketing professionals. But wait . . . in the B2B space, we don’t always...
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12
Aug
2015
0

Self-management & self-control unleash your strengths to lead and succeed.

Most of us are familiar with “The Office” television series and all of the dysfunctional and sometimes funny behaviors we saw in virtually every episode. So it was pretty clear that there were major leadership competencies missing or at least deeply buried. And Steve couldn’t find most of them with...
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10
Aug
2015
0

In the marketing playgrounds of giants, the CMO is growing up and out.

Rob Price is an example of that. For eight years he was CMO of CVS, and he is now president of Edible Arrangements, a role he assumed 11 months ago. “The blessing that I had from the longer tenure as CMO was the horizontal learning, navigating a complex operational environment,”...
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30
Jul
2015
0

Emotional Intelligence begins within. And ripples out into your relationships.

The tripod. The legs of emotional self-awareness, accurate self-assessment and self-confidence are the key supports upon which your impact on your personal and business landscape begins. Why? And what difference does this make to me? If you are not aware of your very personal and private scope of beliefs and...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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