Come on over to the digital marketing side.

You know that this is the path to your marketing and business happiness. We just posted and update on what channels our prospects, buyers and influencers are using and how their smart devices have taken over and the platform most used – by most generations. So . . .

These days, digital marketing is marketing. In fact, 98% of marketers acknowledge that the online and offline channels are merging and a third of marketers already have their digital techniques fully incorporated into their marketing operations, according to Gartner. And here’s why:

1. Your customers are online, so that’s the natural place to talk to them. Pew Research Center reports that 84% of American adults use the internet, with adoption increasing over the years across all age groups, and a fifth of Americans go online almost constantly.
2. Digital marketing is faster than offline channels. In a world where buyers demand immediate, relevant information, it’s infinitely easier to fulfill those demands via digital channels because we can listen to the requests and automatically respond. Even the best direct mail piece still takes a few days to arrive.
3. Besides putting money where it counts, spending on digital marketing makes for better tracking of marketing ROI. Finally, marketers can justify where, how, and why they are spending their money.

The bottom line? Even companies that don’t think of themselves as “digital businesses” are taking their marketing efforts online. You have to meet your customers where they are. Digital is no longer a marketing niche—in fact, the phrase “digital marketing” will soon be considered redundant. We’ll all just say “marketing,” and that will be that.

If your organization hasn’t gone digital, you can lobby for change and be the marketing hero. Begin your campaign for change by defining what customer engagement means to you. Is it all about customer retention? Repeat purchases? Social advocacy? Perhaps it’s all, which for many it should be.

Next, hone in on a set of customers you can identify as a prime engagement target and then engage them with that content, while measuring how their response is impacting your goal.

Subscribe to upcoming posts on the details of B2B content marketing and media working together for small and middle-market business leaders and their content marketing teams.

We can keep you on the B2B content marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI.

Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!