How do you want to be viewed . . . and valued?
//
0
/Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s... Read More
Create a better future!
///
#b2bcontentmarketing #engagementmarketing Don’t be afraid to share ‘personal’ content. Celebrate your employees, your customers, and major milestones... Read More
Quality of life and connectivity.
In the 1980s, my life took on some new directions and changes that go with course changes. Now that doesn’t mean my... Read More
It’s OK to resolve this Marketing vs. Sales conflict. Try this approach.
///
Many, many, if not the vast majority of SME leaders and owners are still in that place where “hiring another sales person”... Read More
Now is the time for a new journey.
///
First, please accept my apology for being away from this content marketing tool for a while. The absence has involved; Mentoring the... Read More
The Art of Storytelling
///
Hieroglyphics. Cave dwellings. Fireside chats. Ghost stories at a campsite that scared you so much you were afraid to go to sleep.... Read More
A lifeline or a powerful engine?
///
Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house,... Read More
Case studies deliver a huge ROI!
Yes, we agree that SMB and middle-market C-levels are slammed and calendared to the max, but we also know that you build... Read More
Is your B2B marketing sustainable?
///
In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context.... Read More
B2B marketing and the role of influencers.
///
The concept of reciprocity is simple: If someone does something for you, you naturally want to do something for them, and a... Read More