CHURN, CHURN, CHURN AND BURN BABY BURN!
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/In case you missed it coming out of your pandemic isolation, the fulcrum has tipped and will not be tipping back to... Read More
Start with the customer’s perspective. Then work your magic.
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Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will... Read More
Build resilience into your life. It gives you the power to excel during this pandemic and beyond. Do it for you!
Resilient. Goes with persistent, consistent, patient and grateful as we adapt, wear our masks and move to flatten the curve, coming out... Read More
Lean into it! Get what you want!
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During this unprecedented time of personal isolation, family and tribe separations and business shutdowns it may appear that you have a lifetime... Read More
Look at these marketing changes for 2020. Let’s get you started!
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By integrating these forecasts into your marketing, you’ll attract an audience, convert prospects into customers, and keep them happy while building business... Read More
Persistence, self-esteem and results!
If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft and fierce... Read More
Can you get over too many best practices and deliver a “feel good” outcome?
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When does good information and augmented intelligence (AI) become overload and just noise to you on your path to creating a great... Read More
What’s this worth to you? Your tribe?
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When you keep doing what you’ve been doing, you’ll keep getting what you’ve got! Nice cliché, huh? You and I are human... Read More
This is our number!
I’m happy to cite a source when they have done us an incredible favor by synthesizing the choices I try to weave... Read More
Failure matters! It means you’re learning.
An alarming number of companies must deal with newly minted leaders failing at the jobs for which they have supposedly been groomed.... Read More