CHURN, CHURN, CHURN AND BURN BABY BURN!
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/In case you missed it coming out of your pandemic isolation, the fulcrum has tipped and will not be tipping back to... Read More
Start with the customer’s perspective. Then work your magic.
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Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will... Read More
Lean into it! Get what you want!
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During this unprecedented time of personal isolation, family and tribe separations and business shutdowns it may appear that you have a lifetime... Read More
Can you get over too many best practices and deliver a “feel good” outcome?
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When does good information and augmented intelligence (AI) become overload and just noise to you on your path to creating a great... Read More
What’s this worth to you? Your tribe?
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When you keep doing what you’ve been doing, you’ll keep getting what you’ve got! Nice cliché, huh? You and I are human... Read More
This is our number!
I’m happy to cite a source when they have done us an incredible favor by synthesizing the choices I try to weave... Read More
Failure matters! It means you’re learning.
An alarming number of companies must deal with newly minted leaders failing at the jobs for which they have supposedly been groomed.... Read More
Aligned or Adrift?
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Below is the very first post I created and loaded to my company blog (https://www.marketingcompanyaustintexas.com/) in 2013. It was the first small... Read More
Solve the workplace ageism challenge and win with better results.
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Last year, the Equal Employment Opportunity Commission (EEOC) received 20,857 charges of age discrimination. Age discrimination makes up more than 1 in 5... Read More
Solid support starts with winners! And it ripples out.
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Winning enlarges your circle of backers, including influencers and your best new customers. When your top performers are striving to exceed objectives,... Read More