What Keeps CMOs up at night? And does your head hurt?
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/There are days when we all want to call upon Deepak Chopra and one of his amazing meditation affirmations. One like this... Read More
Self-management & self-control unleash your strengths to lead and succeed.
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Most of us are familiar with “The Office” television series and all of the dysfunctional and sometimes funny behaviors we saw in... Read More
In the marketing playgrounds of giants, the CMO is growing up and out.
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Rob Price is an example of that. For eight years he was CMO of CVS, and he is now president of Edible... Read More
Get the right people on your bus!
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Jim Collins, in his book Good to Great, popularized the concept of “getting the right people on the bus.” However, instead of... Read More
Relieve your B2B content management migraine!
#b2bcontentmarketing Happy Monday! Even if you don’t read this post to the end, you will be wise to look at Nate’s Marketo... Read More
Are there B2B content channel opportunities you are missing?
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It’s really a significant commitment and a deep dive process to nurture and amass a large blog following. As you know, the... Read More
Adjust your Buyer Persona demographic. Your customer is getting younger!
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Age is one of the easiest demographics to use to examine your buyers and predict their buying needs. If you haven’t done... Read More
Re-imagine Your Ideal B2B Customer.
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It’s mid-year and this is a great time to re-look at and re-think your ideal customer or client profile. No business exists... Read More
Why B2B content marketing talent always wins! | content marketing
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#b2bcontentmarketing Here are the salient highlights from a 2014 HBR blog on how Google solves problems. It is a clear case study... Read More
Metrics can tell you a lot.
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#b2bcontentmarketing Here is a snapshot of several key metrics that clearly demonstrate how and how effectively we deliver results using an integrated... Read More