The Art of Storytelling
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/Hieroglyphics. Cave dwellings. Fireside chats. Ghost stories at a campsite that scared you so much you were afraid to go to sleep.... Read More
A lifeline or a powerful engine?
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Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house,... Read More
Case studies deliver a huge ROI!
Yes, we agree that SMB and middle-market C-levels are slammed and calendared to the max, but we also know that you build... Read More
Is your B2B marketing sustainable?
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In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context.... Read More
B2B marketing and the role of influencers.
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The concept of reciprocity is simple: If someone does something for you, you naturally want to do something for them, and a... Read More
3 Cs are your B2B marketing keys!
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In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual... Read More
Short but sweet today! B2B content marketing success requires that you choose happiness!
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Pick 3 TED Talks and use this Hubspot post to get traction! http://www.inc.com/jessica-stillman/11-must-watch-ted-talks-that-will-make-you-insanely-productive.html and remember as you look through this Hubspot post,... Read More
All of the great stuff flows back from your buyer persona and content strategy.
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They are aligned. And once you have that demographic and psychographic profile of your ideal customer or client, your measurable results flow.... Read More
Struggling to close your B2B prospects? You’re not alone.
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In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating... Read More