Go look for your soul.
#qualityoflife #leadership Go look for your soul. Find out who you really are. Here’s a good case that you don’t need an... Read More
How do you want to be viewed . . . and valued?
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Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s... Read More
No. 2. – It’s Wednesday morning @ 10:42. Where are you?
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Email marketing, search rankings and time. Email marketing can be complex or simple. Most marketers now embrace more advanced email techniques and... Read More
The Art of Storytelling
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Hieroglyphics. Cave dwellings. Fireside chats. Ghost stories at a campsite that scared you so much you were afraid to go to sleep.... Read More
A lifeline or a powerful engine?
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Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house,... Read More
Case studies deliver a huge ROI!
Yes, we agree that SMB and middle-market C-levels are slammed and calendared to the max, but we also know that you build... Read More
Is your B2B marketing sustainable?
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In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context.... Read More
B2B marketing and the role of influencers.
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The concept of reciprocity is simple: If someone does something for you, you naturally want to do something for them, and a... Read More
3 Cs are your B2B marketing keys!
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In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual... Read More