Can you get over too many best practices and deliver a “feel good” outcome?
When does good information and augmented intelligence (AI) become overload and just noise to you on your path to creating a great customer experience?
Can you tell or are you just p***ed because your brain hurts?
Let’s see what we can do together to lower your stress and increase your revenue stream and sales numbers. Can you write down a simple paragraph about what your customers want and why they buy from you?
Yes, just one paragraph!
As a person acquires a product or a set of services to use along their work creation path, their wants and needs change. But it’s not a straight line.
Did they feel good about their buying decision? We want to be confident that they are happy. Because that’s what they want to be – “happy” with their decision and outcomes. In other words, “to feel good”. Buying is an emotional choice.
Don’t overthink this!
Now, build a connection pipeline to them and around their circumstances and tribe so that you create and sustain their trust.
- Frame your content/messages using your prospect’s words.
- Offer value and the confidence in the outcomes they want and need.
- Give them plenty of reasons to respect and trust you by sharing content they can use.
- Do your best to anticipate what challenges they will face in the near term. Confide!
- Ask! Use a call to action (CTA) to move them closer to a purchase or to buy now.
- Always, always take the time to say Please and Thank You!
I just deleted 41 bookmarks from my browser. Why? They and the content they present are mostly either at the peripheral of what I want and need or they have outlived their value. Am I being cutthroat? Not really.
This is part of my learning curve. Just as in other areas of my life where I have simplified and decluttered, here I am opening up my daily horizon to laser focus on the actions I pointed out above. And, I’ll track results. Tweak. Rinse and repeat so that I deliver all that you want.
Please reach out and tell me how I can make our connection better. Thanks!
Joe
jls@sladegroup.com or text me @ 512 799 4676