Collaborative content outsourcing decisions?
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/#b2bcontentmarketing I’m very much in favor of chief marketing officers and their teams talking with agency and content creation specialists about what... Read More
Crank it up Monday!
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This is pretty good stuff! Use some of it and make your Monday a monster. http://www.inc.com/kevin-daum/9-ways-to-make-any-monday-amazing.html Fractional Chief Marketing Officer (FCMO) Services.... Read More
If you didn’t’ do SXSW, what can you do next?
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#b2bcontentmarketing Curation Friday – This is a pretty snappy recap of some of the CMO conversations in Austin last week . .... Read More
Strategy . . . do you have one for your B2B content marketing?
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#b2bcontentmarketing I’m going to go ahead and tell you the point of this article upfront so you don’t have to worry. The... Read More
What are the benefits of outsourcing your B2B content marketing?
#b2bcontentmarketing If you want to generate leads, set your brand apart, generate more traffic and boost sales, you must pay attention to... Read More
Are you in sync with your customers? In real time? Really?
#engagementmarketing B2B customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed.... Read More
4 compelling reasons why real winners outsource B2B marketing and content.
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#outsourcing Are you one of them? Over the past year, I have followed an array of researchers and intelligent sources, including Forbes,... Read More
CMO and CIO/CFO interaction.
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#fractionalchiefmarketingofficerservices Curation Friday Why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different... Read More
Recap of the 10 Compelling Reasons to have Winners Working for Your Success. From Strengths to Actions!
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#b2bmarketing This is a collaborative effort based upon the research of Dr. Rosabeth Moss Kanter, a Harvard Business School professor and author,... Read More
Marketing is Defining Company Strategy.
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#b2bmarketingbestpractices Marketers, including marketing agency heads, have been leading strategy for years in many organizations. And, it has been accelerating in recent... Read More
