Top 10 metrics to transform your small business into a sales growth rocket.

#b2bcontentmarketing

1. Web site page views & bounces – compelling content in the right channels will show you an upward trend month-to-month, quarter-to quarter.

2. Blog page views and subscriptions – if your brand platform and topics resonate with leads and prospects, you will have opportunities to attract and retain leads and followers.

3. IN updates – for you B2B marketers, this is a crucial measure for how you are accelerating trust building and getting your profile viewed.

4. IN company posts – different content goes here, reflecting your understanding of what customers crave and value. Give them lots of data.

5. IN connections & profile views – yes it takes time, but not as much as you think. So don’t resist. Get on board and ask for connections, especially with influencers.

6. Lead nurture emails – find a professional who can teach you best practices and how to deliver content with subject lines that get your messages opened and read. Always a call to action too.

7. Outbound prospect calls – if they haven’t already asked for a conversation or proposal, call likely prospects and ask for their help. Is your process working? What do they need besides Advil?

8. Introductions – Ask, ask and ask again. If your value proposition sizzles, you can get quality introductions to shorten the sell cycle and home your listening skills.

9. Proposals – well duh! This is what you live for if you are an alpha fe/male. Follow the money.

10. New customers – and new sales from happy, existing customers rockets your business up! And then develop a retention strategy. Get help from a top, experienced marketer to grow on track!

If your create compelling curated content, they will come! Measure and tweak . . . and grow!