B2B Marketing; Challenges and Changes for 2016! | B2B content marketing
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/Leading into 2016, the biggest area of focus is on buyers and the new levels of empowerment at their fingertips in the... Read More
Year-end reminder about great B2B content for 2016. | B2B content
Over 600 survey respondents, all marketing professionals, were asked about the requirements for content to be considered great. The top three priorities... Read More
Rock your personal persuasive narratives. Get visual.
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As we teach clients and colleagues to become more visual storytellers, we try to take it one step at a time. First... Read More
Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
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#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut... Read More
Global and local interests really match . . . for a change!
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It’s nice to see that the big guys (Hubspot) in inbound content marketing can bring us their validation of some of the... Read More
You need an integrated marketing and social media strategy.
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Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital... Read More
Your brain with no killer headline. Don’t be this brain.
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#b2bcontentmarketing You and I both know that we can sometimes get caught in that time warp where short-term memory loss combines with... Read More
Fast Facts Friday . . .
Enjoy your $1.95/gal. gas! Texas Comptroller Glenn Hegar, conceding that he had been too bullish about oil prices and the economy, said... Read More
A B2B content marketing post to improve your results.
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A Curated B2B Marketing & content post for improving your results. This came to my attention this week while I was researching... Read More
Lack of content marketing skills hinders market impact.
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If there is one guiding observation that hits you in the face with what you are doing to engage your targeted prospects... Read More