How do you want to be viewed . . . and valued?
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/Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s... Read More
It’s OK to resolve this Marketing vs. Sales conflict. Try this approach.
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Many, many, if not the vast majority of SME leaders and owners are still in that place where “hiring another sales person”... Read More
How badly do you want it?
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Just thought you could use some reinforcement for persistence in your efforts to create a new relationship. It’s another “why” you’re getting... Read More
Break Away from the “Comfortable” Trap!
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As a long time business owner, I can tell you it’s very easy to fall into the comfortable trap. That’s when you’re... Read More
The Art of Storytelling
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Hieroglyphics. Cave dwellings. Fireside chats. Ghost stories at a campsite that scared you so much you were afraid to go to sleep.... Read More
A lifeline or a powerful engine?
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Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house,... Read More
Case studies deliver a huge ROI!
Yes, we agree that SMB and middle-market C-levels are slammed and calendared to the max, but we also know that you build... Read More
3 Cs are your B2B marketing keys!
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In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual... Read More
Now it’s time for some big content marketing news!
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You know that it is my purpose and passion to dive into and work through all of the chaos and nonsense that... Read More