Our brains love storytelling.
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/Many business people and their marketing teams have finally discovered the power of storytelling in a practical sense – they have observed... Read More
Your B2B content marketing success story?
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You know some days you just want to figure out who to get on your bus. And that’s just as crucial as... Read More
What CMOs are doing in 2016.
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These two graphs are clear and explicit about what savvy B2B content marketing CMOs will be building upon this year. Your situation... Read More
15 Ways to Your Zen @ Work.
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Some of these are game changers. I like Nos. 4 & 5. Enjoy and watch your attitude soar! Start your day with... Read More
Takeaways from your 2015 B2B content marketing? | B2B content marketing
You’ll want to decide what you believe are your top takeaways from what your metrics and analytics tell you about your B2B... Read More
B2B Marketing; Challenges and Changes for 2016! | B2B content marketing
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Leading into 2016, the biggest area of focus is on buyers and the new levels of empowerment at their fingertips in the... Read More
Year-end reminder about great B2B content for 2016. | B2B content
Over 600 survey respondents, all marketing professionals, were asked about the requirements for content to be considered great. The top three priorities... Read More
Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
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#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut... Read More
You need an integrated marketing and social media strategy.
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Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital... Read More
A fractional chief marketing officer on your team?
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While there are many reasons a middle-market company CEO and a smaller-company Owner can benefit from the talent and experience of a... Read More