How do you want to be viewed . . . and valued?
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/Dorie Clark and I are connected on LinkedIn. I have continued to admire her ability to dive incisively into touchy topics. Here’s... Read More
A lifeline or a powerful engine?
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Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house,... Read More
Does your B2B Social Media Marketing Rock? You can play any stadium if you . . .
Understand Your Audience Before you jump into the tactical details and start rocking out your social media plan, you need to take... Read More
Make your proposal process work for you!
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Today, I’m keeping this post brief. And the compelling reason for brevity is simply that Hubspot has gotten something right. And it... Read More
Facebook® may be more than it appears.
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What’s timely? What’s valuable? Ever wish you could find out the topics that everyone is going to be interested in before they... Read More
The Rule of 168!
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The Rule of 168 I’m happy to cite a source when they have done me an incredible favor by synthesizing these choices... Read More
Do your eyes and your head hurt?
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My God, it’s just a mess out there in B2B content marketing land! And you either have your head on a swivel... Read More
Top-dog B2B marketers are doing these things. What are you doing?
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Reaching millennial buyers in business, managing big data and training people with digital skills are some of the top challenges for b-to-b... Read More
It’s social times 2 today. Get good and get new customers.
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It’s time for a double header. Not the MLB or college baseball games, but the social channels you need to integrate into... Read More
Ready to excel in connecting to you SMB and larger prospects?
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Creating content and engagement marketing programs that target the SMB market requires that you understand how SMB and medium-sized business owners think... Read More