It’s OK to resolve this Marketing vs. Sales conflict. Try this approach.
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/Many, many, if not the vast majority of SME leaders and owners are still in that place where “hiring another sales person”... Read More
3 Cs are your B2B marketing keys!
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In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual... Read More
Now it’s time for some big content marketing news!
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You know that it is my purpose and passion to dive into and work through all of the chaos and nonsense that... Read More
Struggling to close your B2B prospects? You’re not alone.
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In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating... Read More
B2B Marketing; 2016 Challenges and Changes Updated!
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Leading into the 2nd half of 2016, the biggest area of focus for us CMO and SMB types is on buyers and... Read More
Facebook® may be more than it appears.
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What’s timely? What’s valuable? Ever wish you could find out the topics that everyone is going to be interested in before they... Read More
You can affect vital behaviors!
When you have your top content marketing priorities in place and deployed, this could be a REALLY good way to extend your... Read More
Disrupt yourself to grow your content marketing’s impact.
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B2B content marketing as it continues to evolve will soon become simply “marketing” again. Why? In part it’s because content is just... Read More
B2B content marketing success; hire or engage? The hidden CEO/CMO struggle.
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This is just the first of a series of posts on “that elephant in the conference room” that doesn’t get talked about.... Read More