Solid support starts with winners! And it ripples out.
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/Winning enlarges your circle of backers, including influencers and your best new customers. When your top performers are striving to exceed objectives,... Read More
Content Marketing Tactics Explained.
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You go to a party and you see an attractive girl across the room, AND: You go up to her and say:... Read More
Are you engaged with prospects and customers? Do you know where it starts?
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#b2bmarketingbestpractices One-sided, one-directional communication doesn’t work in a world where social media has given customers a megaphone just as powerful as that... Read More
Do you get it? Is your marketing better for this approach to your work?
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It might seem counter-intuitive that you will perform better at work if you spend more time with your kids, leave work early... Read More
Are you just a Twitter bot or are you really human?
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#b2bcontentmarketing You, including my connections and colleagues, who consistently post on LinkedIn and Facebook via Twitter, might want to hit the Pause... Read More
Four steps leaders must take to learn to become successful in a new way . . . and CMOs too!
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#leadership #marketingbestpractices Curation Friday Here they are. Heed and lead! recognition that their long-honed leadership styles will no longer work; acceptance that... Read More
Are you a content strategist? Do you know one?
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#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically,... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how... Read More
What you eat @ work affects your productivity.
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Friday Curation – Research indicates that eating fruits and vegetables throughout the day isn’t simply good for the body—it’s also beneficial for... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell... Read More