Strategy . . . do you have one for your B2B content marketing?

#b2bcontentmarketing

I’m going to go ahead and tell you the point of this article upfront so you don’t have to worry.

• The problem: Most of us B2B marketers — I’m looking at you — are doing content marketing without a strategy. That’s a problem.
• The solution: We need strategy to guide our B2B content marketing. Strategy is the solution.
• The point: I’m going to tell you how to develop a strategy. It’s not hard.

https://blog.kissmetrics.com/b2b-content-marketing-strategy/

Used correctly, B2B content outsourcing can bring plenty of measurable value by putting your organization in expert hands. The key component is to truly know and understand your company and its needs, so you make the right choice for the future growth of your company.

A Buyer persona leads to marketing content that leads to creating your success. It’s what we do.

Then engage.

And grow your internal team as you grow and prosper. Start with an FCMO, who can also create compelling content, and they will bring the specialists. Call us and we’ll listen – 512 799 4676.