Re-imagine Your Ideal B2B Customer.
It’s mid-year and this is a great time to re-look at and re-think your ideal customer or client profile.
No business exists without its clients. However, every client won’t help build your business. Discover how your product or service can avoid fear, refocus desire, or channel pain.
Learn the psychology behind your ideal customers’/clients’ problems. The ideal customer profile includes more than the person’s age, gender, and job status. Demographics only offer broad descriptions of people such as, female executives aged 40-65 or mid-level managers at a consulting firm. You need to dig deeper.
Consider learning about your clients’ psychographics. Study their behaviors, habits, and lifestyles. Learn how they spend their money and time. This is where your road to happiness and greater business success begins.
If you need help with this core element of your B2B marketing strategy or would like to talk to some professionals who can be your sounding board or brainstorm partners, we are here to make that process work for you.
Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.
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