Make your proposal process work for you!
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/Today, I’m keeping this post brief. And the compelling reason for brevity is simply that Hubspot has gotten something right. And it impacts almost all of us. Especially marketing agencies. As just my simple intro and your takeaway, please invest is your revenue growth and sustainable success by using a defined sales process that does... Read More
B2B Marketing; 2016 Challenges and Changes Updated!
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Leading into the 2nd half of 2016, the biggest area of focus for us CMO and SMB types is on buyers and the new levels of empowerment at their fingertips in the digital ecosystem. Here are some useful observations from other B2B content marketing experts. We join them in offering these insights to you. Business-to-business... Read More
Facebook® may be more than it appears.
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What’s timely? What’s valuable? Ever wish you could find out the topics that everyone is going to be interested in before they peak? Gain the necessary insight to deduce the “next big thing” so you could make your Ads more current and relevant? Facebook IQ has just what you’re looking for. Facebook IQ, which has... Read More
The Rule of 168!
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The Rule of 168 I’m happy to cite a source when they have done me an incredible favor by synthesizing these choices I try to weave into the fabric of my daily life. Here is one you may just bookmark and come back to regularly like Shawn Achor’s TED talk. The Rule of 168 168... Read More
Do your eyes and your head hurt?
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My God, it’s just a mess out there in B2B content marketing land! And you either have your head on a swivel or you have put both hands to the side of your head and shake it until the numbness goes away. What are we talking about? The seemingly senseless overload of data and reports... Read More
You can affect vital behaviors!
When you have your top content marketing priorities in place and deployed, this could be a REALLY good way to extend your brand awareness to another level. And if you need to scale this to your unique situation, take a look here as well. http://blog.marketo.com/2016/05/how-to-leverage-psychology-for-influencer-marketing.html Subscribe to our upcoming posts on the best tools, actions... Read More
Top-dog B2B marketers are doing these things. What are you doing?
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Reaching millennial buyers in business, managing big data and training people with digital skills are some of the top challenges for b-to-b CMOs this year. Your target is both next-generation set of customers who live in an all-mobile, all-social world, and existing customers who live in both worlds. They are a challenge. How do you... Read More
It’s social times 2 today. Get good and get new customers.
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It’s time for a double header. Not the MLB or college baseball games, but the social channels you need to integrate into your B2B content marketing tactics to attract and convert prospects. There are a couple of channels, including Instagram and Pinterest, that are not “have to”! I’m pulling some of the vital behaviors that... Read More
Ready to excel in connecting to you SMB and larger prospects?
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Creating content and engagement marketing programs that target the SMB market requires that you understand how SMB and medium-sized business owners think and how to connect with them in the channels they use. Here are 6 key SMB owner/buyer observations to consider: They don’t think of their companies as “small” businesses; they are just businesses.... Read More
As Don Henley wrote, let’s get to “the heart of the matter”.
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You know, as we have spent the past 4 months or more being inundated with virtually every kind of martech “best practices” and content marketing granular metrics, we may have forgotten about getting back to the heart of the matter. This is especially true when we architect growth for our companies and our digital marketing... Read More
