Top-dog B2B marketers are doing these things. What are you doing?
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/Reaching millennial buyers in business, managing big data and training people with digital skills are some of the top challenges for b-to-b CMOs this year. Your target is both next-generation set of customers who live in an all-mobile, all-social world, and existing customers who live in both worlds. They are a challenge. How do you... Read More
It’s social times 2 today. Get good and get new customers.
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It’s time for a double header. Not the MLB or college baseball games, but the social channels you need to integrate into your B2B content marketing tactics to attract and convert prospects. There are a couple of channels, including Instagram and Pinterest, that are not “have to”! I’m pulling some of the vital behaviors that... Read More
Ready to excel in connecting to you SMB and larger prospects?
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Creating content and engagement marketing programs that target the SMB market requires that you understand how SMB and medium-sized business owners think and how to connect with them in the channels they use. Here are 6 key SMB owner/buyer observations to consider: They don’t think of their companies as “small” businesses; they are just businesses.... Read More
As Don Henley wrote, let’s get to “the heart of the matter”.
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You know, as we have spent the past 4 months or more being inundated with virtually every kind of martech “best practices” and content marketing granular metrics, we may have forgotten about getting back to the heart of the matter. This is especially true when we architect growth for our companies and our digital marketing... Read More
Disrupt yourself to grow your content marketing’s impact.
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B2B content marketing as it continues to evolve will soon become simply “marketing” again. Why? In part it’s because content is just one of the ways you connect with your prospects and customers. Want to really differentiate yourself from other brands in your space? Put down the data and get out of your office. Get... Read More
Content marketing is an exciting field today.
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Successful B2B content marketing needs both creativity and an analytical mind. IBM is a really good example in 2016. They have adapted their content to the media and channels their prospects and customers use. Recently, I attended the IBM 2016 Content Conference in Austin, Texas. It was subtitled – out think content chaos! And the... Read More
Your B2B content marketing team is a game changer!
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As you are aware, your best customers and clients are the ones who need and want your content on their ways to making purchase decisions that make them feel good. That’s right . . . feel good. You’ve made some recent hire decisions and they are all probably working out on some level and some... Read More
B2B social media impact lacking?
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Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below... Read More
8 X 5 = Thrive!
Most people’s mornings are a chaotic mess. Exhausted. Stimulant-driven. Rough. Do these 8 things to elevate your day and your life. You’ll love yourself for it! Click the link. http://www.inc.com/benjamin-p-hardy/8-things-you-should-do-every-day-before-8-am-to-be-mentally-stronger.html
Come on over to the digital marketing side.
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You know that this is the path to your marketing and business happiness. We just posted and update on what channels our prospects, buyers and influencers are using and how their smart devices have taken over and the platform most used – by most generations. So . . . These days, digital marketing is marketing. In... Read More