Even those experienced professionals who advocate quantitative marketing as both a strategic and tactical philosophy or guidance system are acknowledging that the team and its leadership need to know 1) what the prospect looks like (real-world profile) and 2) what that person needs and wants to be more successful and satisfied in their work and... Read More

Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will move them through the funnel. Guideline #2: Find a recipe that works for you and your strengths. Don’t reinvent the wheel every time – figure out the right set of activities that drive... Read More

Have an end in your mind. Peers, colleagues and coaches, all smarter than me, have hammered this fundamental success building block home again and again . . . 1) create a picture or clear written statement of your objective, 2) list the actions you will take to achieve this end along with a specific date... Read More

We need and deserve only those creative and innovative professionals who are achievers to lead our marketing teams, initiatives and campaigns. Why? First, the shape and look of today’s prospects and customers continue to change and evolve. Google has forever redirected the buyer’s “discovery” process. So we absolutely must be creative to get our value... Read More

Major Benefits: Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s, CFO’s and COO’s areas of expertise. Engaging a fractional CMO assures you have consistent strategic counsel at the executive level. Your FCMO also manages marketing projects and capably sources and engages with other... Read More

“Get the right people on the bus. Get the right people in the right seats on the bus. Get the wrong people off the bus. Then decide where to drive the bus.” Jim Collins in Good to Great.

According to the Gallup organization, only 20 percent of employees working in large organizations feel their strengths are in play every day. Thus 80 percent of these employees feel somewhat miscast in their roles. Covey in “The Speed of Trust”.