Lead nurturing builds your brand!
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/If you do it right, lead nurturing can help you build a strong brand and solution preference in your prospects long before they’re actively engaged in a buying process. As you launch a lead nurturing program, your three main goals need be to: Maintain permission to stay in contact with the prospect: This is by... Read More
When Lead Nurturing Works . . . it delivers results!
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Lead nurturing is a powerful way to stay automatically engaged with future buyers. When you execute the process successfully, you can establish buyer preference for your solutions while at the same time gaining an understanding of buyer timing. But this will only be possible if your lead nurturing programs deliver content that’s of sufficient value... Read More
When you read this, you may find yourself saying “ah ha!” I get it!
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Stemming from a market analysis I began in 2012, and aligned with my personal and professional attitude of achievement arising out of best practices, I have continued on the path of learning, doing, measuring and adapting. This learning, doing process of growing and creating ways to exceptionally impact the lives and companies of strengths-based leaders... Read More
Curation – 5 lessons for today’s content marketer.
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Whether you are a corporate CMO, a fractional CMO at work for valued clients or are a marketing agency leader, here are 5 guiding actions that will deliver impact . . . if you do them well. Develop engaging content, 1,000 words or more is fine, just make it skimmable with sub-headings and craft a... Read More
Hubspot 3rd Party Validation of Best Practices.
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In the flow of every business day, and what that day brings to clients and to us, we get regular feedback from our choices and the actions that follow them. That feedback we know comes in both qualitative and quantitative forms. We are either happy and feel good about what we’re doing or we leave... Read More
Content curation . . . have a plan and become an all star!
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Content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB. So you will need a content curation plan for a share of voice in 2014. Curating content should be an enjoyable process where you get informed and educated about the happenings in your industry. It’s the path to... Read More
The Perfect Lead. Your sales process will love you.
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we have a simple but effective version as well. Just ask and it’s yours.
Marketing . . . it has an over-riding purpose!
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The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build brands, even though brands are valuable. The purpose is not to support sales, or build distribution channels, but those are good things, too. And no, even though well-respected academics will tell you this,... Read More
Our Purpose is our Key to Engagement.
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Every day we work to make select companies led by savvy, strengths-based leaders and their teams measurably more successful, more competitive and more attractive to their target market segments. We do this with creative marketing strategies that are closely aligned with the company’s sales processes. We research and create compelling, authentic content and then put... Read More
Genius . . . try it in your B2B marketing in 2014.
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Until just recently, genius equated with luck. Some people seemed to have more of it than others but it was seen as something that was visited upon them, not something inherent in their abilities. It wasn’t until the 20th century that psychologists developed tests for creativity and IQ. I believe that marketing genius, like IQ,... Read More
