Curation – 5 lessons for today’s content marketer.
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/Whether you are a corporate CMO, a fractional CMO at work for valued clients or are a marketing agency leader, here are 5 guiding actions that will deliver impact . . . if you do them well. Develop engaging content, 1,000 words or more is fine, just make it skimmable with sub-headings and craft a... Read More
Hubspot 3rd Party Validation of Best Practices.
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In the flow of every business day, and what that day brings to clients and to us, we get regular feedback from our choices and the actions that follow them. That feedback we know comes in both qualitative and quantitative forms. We are either happy and feel good about what we’re doing or we leave... Read More
Content curation . . . have a plan and become an all star!
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Content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB. So you will need a content curation plan for a share of voice in 2014. Curating content should be an enjoyable process where you get informed and educated about the happenings in your industry. It’s the path to... Read More
The Perfect Lead. Your sales process will love you.
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we have a simple but effective version as well. Just ask and it’s yours.
Marketing . . . it has an over-riding purpose!
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The purpose of marketing is not to generate leads, even though winning new customers is important. The purpose is not to build brands, even though brands are valuable. The purpose is not to support sales, or build distribution channels, but those are good things, too. And no, even though well-respected academics will tell you this,... Read More
Our Purpose is our Key to Engagement.
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Every day we work to make select companies led by savvy, strengths-based leaders and their teams measurably more successful, more competitive and more attractive to their target market segments. We do this with creative marketing strategies that are closely aligned with the company’s sales processes. We research and create compelling, authentic content and then put... Read More
Genius . . . try it in your B2B marketing in 2014.
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Until just recently, genius equated with luck. Some people seemed to have more of it than others but it was seen as something that was visited upon them, not something inherent in their abilities. It wasn’t until the 20th century that psychologists developed tests for creativity and IQ. I believe that marketing genius, like IQ,... Read More
CMO and CIO/CFO interaction – why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons!
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Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and their motives and needs have great variation). In my opinion, the CMO should be in charge of customer experience, promises, concepts and methods that drive great brand experiences, brand loyalty and engagement. However,... Read More
C-level benefits from deploying fractional chief marketing officer (FCMO) services.
Some executive teams want a brief, highlighted synopsis of the opportunity the FCMO offering presents and delivers. Here’s the abbreviated, benefits version of the FCMO. Major Benefits: 1. Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s, CFO’s and COO’s areas of expertise. 2. ... Read More
Fractional Chief Marketing Officer Services Deliver High-value Results
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High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early 90s when British Petroleum decided to outsource all of its accounting functions to one source in Europe. The rest, as they say is history . . . but only for savvy company leadership... Read More