Best Practices backed up by reports and big data.
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/There are times when it’s appropriate to give props to a group like these folks. Take a moment and click on the link and then scroll down just to the middle of the post. It’s good to see 3rd party reports and data backing up how we successfully guide our clients with best practices. http://blog.marketo.com/2014/04/marketing-trend-watch-2014-planning-edition.html... Read More
Practice Gratitude! It’s the best cure for impatience in your business!
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It turns out that willpower — the ability to delay gratification — is one of the most fundamental skills for success in school, adulthood and, of course, business. And it’s at the core of why “marketing du jour” can kill your business. Instead, cultivate relationships. Develop a circle of influencers and those who can speak... Read More
Here is a four part nurturing process to get you going with a lead nurturing plan and keep it focused
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Start with your objectives and business situation, how your pipeline works, and who your customer is. Use this analysis to identify the challenges your pipeline is facing and what you want to solve with better nurturing. Stay focused on solving those challenges. Focus on nurturing prospects to the next stage in their decision process instead... Read More
Will you learn along with me?
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As humans, we take in visual information 60,000 times faster than text. Use this in your favor for all of your future blog posts. It just takes less than 5 minutes to do your online image search using a search word or phrase aligned with your topic. Try it. I am making it mandatory. Add... Read More
B2B Content Marketing Services; another way to grow!
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Why we encourage our clients to have a messaging strategy that delivers relevance X frequency. Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can... Read More
Curation; what is lean content and why is it important?
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“Lean Content” is content that is part of a continuous optimization cycle. Where the content is not the end goal. Ideas flow into content production which creates data that defines how well that topic, type of content and channel all performed. The insights then go back into the “loop” of continuous content development. So there... Read More
Lead nurturing builds your brand!
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If you do it right, lead nurturing can help you build a strong brand and solution preference in your prospects long before they’re actively engaged in a buying process. As you launch a lead nurturing program, your three main goals need be to: Maintain permission to stay in contact with the prospect: This is by... Read More
When Lead Nurturing Works . . . it delivers results!
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Lead nurturing is a powerful way to stay automatically engaged with future buyers. When you execute the process successfully, you can establish buyer preference for your solutions while at the same time gaining an understanding of buyer timing. But this will only be possible if your lead nurturing programs deliver content that’s of sufficient value... Read More
When you read this, you may find yourself saying “ah ha!” I get it!
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Stemming from a market analysis I began in 2012, and aligned with my personal and professional attitude of achievement arising out of best practices, I have continued on the path of learning, doing, measuring and adapting. This learning, doing process of growing and creating ways to exceptionally impact the lives and companies of strengths-based leaders... Read More
Curation – 5 lessons for today’s content marketer.
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Whether you are a corporate CMO, a fractional CMO at work for valued clients or are a marketing agency leader, here are 5 guiding actions that will deliver impact . . . if you do them well. Develop engaging content, 1,000 words or more is fine, just make it skimmable with sub-headings and craft a... Read More