Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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/Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits and needs. Google wants to... Read More
4 Must-Read Posts on Marketing Optimization.
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At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below) to learn how JetBlue optimizes their presence on Twitter to consistently delight customers and provide exceptional customer service. So take a few minutes to catch up on what you’ve missed this week and... Read More
Are you confidently outsourcing to an FCMO until you are ready to hire or your talent has developed?
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The Fractional Chief Marketing Officer (FCMO) is an outgrowth of the proven process of business process outsourcing (BPO) and provides outsourced Chief Marketing Officer (CMO) and outsourced VP of Marketing services to dynamically growing and changing organizations. By aligning marketing objectives with business goals, the FCMO delivers C-level marketing expertise that accelerates business performance, generates... Read More
Is this exciting? Google page 1 ranking for fractional chief marketing officer services?
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We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast growth and during recruitment. You could benefit from knowing how and when to deploy these value-laden services. They serve leadership and owners well when there is a gap at the top of the... Read More
SEO Technique to Dominate the Most Popular Methods of Content Discovery
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Define your niche. Your most important effort is to define exactly what keywords you want to dominate. You only need to focus on the set of keywords that your target audience is searching for. Once you know what keywords you’re going to target, you can start to own them through content domination on that topic. If... Read More
How to Create a Social Media Marketing Plan from Scratch.
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If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. It’d help to have a plan. To see one that can really work for you, go... Read More
Creative to Content Services. Do You Need More?
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C-level and sales leadership relish the way these aligned messages put the prospect in the desired position of preferring your brand and offerings. With both broad and deep experience across an array of industries and market spaces we align marketing content and sales efforts with no threat to current employees and other key contributors. It... Read More
How well are you following inbound marketing best practices?
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This is your path to greater sales and attractive gross margins. We can deliver the marketing services and content to make it happen.
How are you assigning or outsourcing your crucial marketing actions for sales growth?
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#marketing services Choosing a marketing services partner? Here are 15 tips you can use if you intuitively or painfully recognize it’s time to take the right marketing and sales acceleration actions in the right sequence. Use them to reap a significant ROI. But only if you are willing to ask for what you want and... Read More
Are you having a challenging day? Oh, you’re in marketing services?
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Whether you are an entrepreneur, working in corporate America, or building a start-up, it is imperative to continually seek new ways to stay inspired and driven. Being a self-starter is a fantastic quality, but we are all human and get distracted by the minutiae of our day-to-day responsibilities. Here are seven Navy SEAL sayings I... Read More
