Creative to Content Services. Do You Need More?
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/C-level and sales leadership relish the way these aligned messages put the prospect in the desired position of preferring your brand and offerings. With both broad and deep experience across an array of industries and market spaces we align marketing content and sales efforts with no threat to current employees and other key contributors. It... Read More
How well are you following inbound marketing best practices?
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This is your path to greater sales and attractive gross margins. We can deliver the marketing services and content to make it happen.
How are you assigning or outsourcing your crucial marketing actions for sales growth?
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#marketing services Choosing a marketing services partner? Here are 15 tips you can use if you intuitively or painfully recognize it’s time to take the right marketing and sales acceleration actions in the right sequence. Use them to reap a significant ROI. But only if you are willing to ask for what you want and... Read More
Are you having a challenging day? Oh, you’re in marketing services?
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Whether you are an entrepreneur, working in corporate America, or building a start-up, it is imperative to continually seek new ways to stay inspired and driven. Being a self-starter is a fantastic quality, but we are all human and get distracted by the minutiae of our day-to-day responsibilities. Here are seven Navy SEAL sayings I... Read More
Can Instinct Beat Analytical Thinking?
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What about the role of intuition and gut feelings in risk analysis and business decisions? Clearly, in business, that’s a big issue. This is an excerpt from a June 20, 2014 HBR Blog post. Gut feelings are tools for an uncertain world. They’re not caprice. They are not a sixth sense or God’s voice. They... Read More
DO YOU KNOW THE 3 Ds THAT DRIVE CONTENT MARKETING ROI?
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1. Discovery: Building a data advantage by pulling in relevant data sets, analyzing the data at high speed, turning it into relevant business and marketing services insights, and then delivering those insights to the decision makers so they can take meaningful action. The discovery needs to be based on a thorough understanding of today’s customer... Read More
Is this your story? It could be.
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The challenge: It started like this. A call came into our office on a Tuesday afternoon. It was the former president of Dresser Industries’ Oilfield Product Group. He was now EVP for a small, regional drilling fluids company, Newpark Drilling Fluids. “Joe, we need your help with a new advertisement. But we don’t have any... Read More
Why is experience so vital to your marketing mission?
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Ultimately, the Chief Marketing Officer (CMO) is responsible for facilitating growth, sales and marketing strategy. He or she must work towards objectives such as revenue generation, cost reduction, or risk mitigation. The unpredictable impact of marketing efforts, coupled with the need to drive profits, often leads to a short tenure for most CMOs. According to... Read More
How well do you understand where your B2B customers get there purchase influences?
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This Infographic may help. Please be aware of what some of the “big dog” marketing services firms are doing that really annoy their prospects. Look in the lower right box. When you are ready to lose some of your pain and gain a closer alignment with your prospects’ and customers’ buying process, just call, text... Read More
B2B content marketing trends in 2014.
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According to a recent trend analysis in B2B content marketing . . . Effective B2B content marketers have a defined content strategy – 22% more than average. Effective B2B content marketers have someone who oversees the strategy and its deployment – 13% more than average. Effective B2B content marketers have 9% more of their marketing... Read More