Are you a content strategist? Do you know one?
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/#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. A strategy is crucial for success. Let me provide a few tips related to developing strategy. A successful content marketing strategy starts with defining your KPIs (key performance indicators). Identify what... Read More
Are you outsourcing your crucial B2B content? What’s holding you back?
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In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their content creation. Findings that are in the middle of the bell curve are not surprising. It does reflect a need – typically for a new and better perspective of what leads and prosepcts... Read More
Declining Marketing Productivity?
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Curation Friday! Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup survey found that 70 percent of American workers are either “disengaged” or “actively disengaged.” Enkata has als conducted research that found even a small number of actively disengaged workers can have an outsized... Read More
Some Current Stats on Outsourcing Content Strategy and Production.
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According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing and distributing their content assets. On average, these companies outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51% of their demand generation activities.... Read More
Length Matters.
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Curation Friday! As CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes of their long-term programs and strategies kick in, and create uplift for the short-term tactical plays as well. Also, consistency and continuity of brand and customer experiences are key to marketing effectiveness. When... Read More
Are you hiring and rewarding real marketing talent?
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Are you on the fast track to becoming the next CMO in your company? It’s a good idea to learn from, read up on, and follow in the footsteps of the greats. You can be a fantastic CMO, a mediocre one, or a total failure–and it’s all up to you. Check out these 12 common... Read More
How are you aligning your marketing vision and execution with a transcendent purpose?
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The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by money, but rather that sustainable performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of business, asserts the profit motive... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Oxytocin is a substance created in the... Read More
How to communicate like a human being!
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How to communicate like a human being! Whether it’s email, blog posts, IN updates, tweets or a FB shout out, you will stand out in a positive way if you do these 9 important things – to communicate like a human being. 1. Write the way you actually talk. 2. Let people respond naturally 3.... Read More
The human element of content curation is what makes curated content compelling.
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CURATION FRIDAY – In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. Well-executed content curation isn’t just a... Read More
