How to drive sales with content marketing.
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/Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting you and your company differentiators distributed, so that when your prospects and customers come looking for what you have, they find you. Content marketing is about... Read More
Write with your genuine voice and a laser focus on your topics.
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Having a good voice is as much about the overarching subject of your writing as it is the specific words that you use. Your voice — strong, authentic, and unforgettable — depends on your ability to express a single laser-focused theme. Here’s is my story as a content producer and blogger. I practice a lot.... Read More
The Most Powerful Ways to End a Presentation.
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#marketing services A Call to Action Most B2B presentations’ primary purpose is to move the audience to action. Use the last few minutes of the presentation to reinforce the call to action you seek. Examples of strong call to actions include: “Begin the Journey” “Improve the Process” “Donate Today” Believe that your presentation has delivered... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell a story of your company’s history, experience and how it is evolving to meet market demands. Write on topics that reflect your company’s foundation and expertise. Some B2B industry blogs focus on technical... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities for improvement, don’t waste time cultivating skill areas where you have little competence. Instead, concentrate on — and build on — your strengths. Give yourself the opportunity to grow by engaging The Slade... Read More
Not everyone can do this.
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Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both numerous and important. And it all started with their web site and SEO. Why? Because in their industry, you needed to be seen a positive light and your customers need to trust you.... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits and needs. Google wants to... Read More
4 Must-Read Posts on Marketing Optimization.
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At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below) to learn how JetBlue optimizes their presence on Twitter to consistently delight customers and provide exceptional customer service. So take a few minutes to catch up on what you’ve missed this week and... Read More
Are you confidently outsourcing to an FCMO until you are ready to hire or your talent has developed?
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The Fractional Chief Marketing Officer (FCMO) is an outgrowth of the proven process of business process outsourcing (BPO) and provides outsourced Chief Marketing Officer (CMO) and outsourced VP of Marketing services to dynamically growing and changing organizations. By aligning marketing objectives with business goals, the FCMO delivers C-level marketing expertise that accelerates business performance, generates... Read More
Is this exciting? Google page 1 ranking for fractional chief marketing officer services?
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We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast growth and during recruitment. You could benefit from knowing how and when to deploy these value-laden services. They serve leadership and owners well when there is a gap at the top of the... Read More