Content curation – one reason it matters.
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/Content curation is starting to enter the content marketing lexicon. Why use content curation when you can create your own tailored content? Content curation is the engine behind marketing power. It positions you as an expert by steering your audience to the best of the information on the web. (And by the way, it saves... Read More
Create a Better To-Do List.
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In the hopes of leading a more productive, organized life, we’ve gathered three essential ways to create a better to-do list: 1. Break Projects into More Manageable Tasks The solution to the anxiety of dealing with a large, complex project or process is simply breaking down the project into smaller, actionable tasks and planning which... Read More
In memory of those who perished and in gratitude for those who serve.
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We grieve for them and for their families and we identify. We think of our own heart-wrenching losses that are not lived out in the public eye, but are as raw, mysterious, and troubling for us as they are for the families of those in the news. We pause to remember that today is the... Read More
The great challenge of marketing . . .
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The great challenge of marketing is to cut through the noise and get your message both heard and acted upon. This is difficult or impossible if your marketing materials use the same vague clichés that everyone else uses. To make your marketing message clear and memorable, replace your “heard it all before” verbiage with statements... Read More
How to drive sales with content marketing.
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Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting you and your company differentiators distributed, so that when your prospects and customers come looking for what you have, they find you. Content marketing is about... Read More
Write with your genuine voice and a laser focus on your topics.
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Having a good voice is as much about the overarching subject of your writing as it is the specific words that you use. Your voice — strong, authentic, and unforgettable — depends on your ability to express a single laser-focused theme. Here’s is my story as a content producer and blogger. I practice a lot.... Read More
The Most Powerful Ways to End a Presentation.
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#marketing services A Call to Action Most B2B presentations’ primary purpose is to move the audience to action. Use the last few minutes of the presentation to reinforce the call to action you seek. Examples of strong call to actions include: “Begin the Journey” “Improve the Process” “Donate Today” Believe that your presentation has delivered... Read More
Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell a story of your company’s history, experience and how it is evolving to meet market demands. Write on topics that reflect your company’s foundation and expertise. Some B2B industry blogs focus on technical... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities for improvement, don’t waste time cultivating skill areas where you have little competence. Instead, concentrate on — and build on — your strengths. Give yourself the opportunity to grow by engaging The Slade... Read More
Not everyone can do this.
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Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both numerous and important. And it all started with their web site and SEO. Why? Because in their industry, you needed to be seen a positive light and your customers need to trust you.... Read More
