Are you engaging a new breed of best-in-class marketing services professionals?
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/The days when marketing simply built brands, created above-the-line programs, and targeted customers are long gone. Today, marketing and, more specifically, the Chief Marketing Officer are increasingly strategic, commercial, and fiscally focused, and in many cases are altering how business is done. Best-in-class and aspiring CMOs need to excel at an array of skills to... Read More
Are you a content strategist? Do you know one?
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#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. A strategy is crucial for success. Let me provide a few tips related to developing strategy. A successful content marketing strategy starts with defining your KPIs (key performance indicators). Identify what... Read More
Are you outsourcing your crucial B2B content? What’s holding you back?
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In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their content creation. Findings that are in the middle of the bell curve are not surprising. It does reflect a need – typically for a new and better perspective of what leads and prosepcts... Read More
Declining Marketing Productivity?
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Curation Friday! Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup survey found that 70 percent of American workers are either “disengaged” or “actively disengaged.” Enkata has als conducted research that found even a small number of actively disengaged workers can have an outsized... Read More
Some Current Stats on Outsourcing Content Strategy and Production.
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According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing and distributing their content assets. On average, these companies outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51% of their demand generation activities.... Read More
Length Matters.
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Curation Friday! As CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes of their long-term programs and strategies kick in, and create uplift for the short-term tactical plays as well. Also, consistency and continuity of brand and customer experiences are key to marketing effectiveness. When... Read More
Are you hiring and rewarding real marketing talent?
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Are you on the fast track to becoming the next CMO in your company? It’s a good idea to learn from, read up on, and follow in the footsteps of the greats. You can be a fantastic CMO, a mediocre one, or a total failure–and it’s all up to you. Check out these 12 common... Read More
How are you aligning your marketing vision and execution with a transcendent purpose?
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The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by money, but rather that sustainable performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of business, asserts the profit motive... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Oxytocin is a substance created in the... Read More
How to communicate like a human being!
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How to communicate like a human being! Whether it’s email, blog posts, IN updates, tweets or a FB shout out, you will stand out in a positive way if you do these 9 important things – to communicate like a human being. 1. Write the way you actually talk. 2. Let people respond naturally 3.... Read More
