Are you hiring and rewarding real marketing talent?
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/Are you on the fast track to becoming the next CMO in your company? It’s a good idea to learn from, read up on, and follow in the footsteps of the greats. You can be a fantastic CMO, a mediocre one, or a total failure–and it’s all up to you. Check out these 12 common... Read More
How are you aligning your marketing vision and execution with a transcendent purpose?
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The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by money, but rather that sustainable performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of business, asserts the profit motive... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Oxytocin is a substance created in the... Read More
How to communicate like a human being!
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How to communicate like a human being! Whether it’s email, blog posts, IN updates, tweets or a FB shout out, you will stand out in a positive way if you do these 9 important things – to communicate like a human being. 1. Write the way you actually talk. 2. Let people respond naturally 3.... Read More
The human element of content curation is what makes curated content compelling.
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CURATION FRIDAY – In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. Well-executed content curation isn’t just a... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits and needs. Google wants to... Read More
What you eat @ work affects your productivity.
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Friday Curation – Research indicates that eating fruits and vegetables throughout the day isn’t simply good for the body—it’s also beneficial for the mind. A fascinating paper in this July’s British Journal of Health Psychology highlights the extent to which food affects our day-to-day experience. Within the study, participants reported their food consumption, mood, and... Read More
5 biggest small business marketing mistakes.
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You Don’t Know What You’re Doing, But Do it Anyway You don’t really have a grasp of how businesses use social (or blogging, PR, or anything else) but you give it a shot. And so you’re filling your social profiles with self-promotion and links, and wonder why no one’s following you. You’re on Every Social... Read More
Small business marketing integration and owned media.
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Friday Curation – at the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. In contrast, owned media is anything under companies’ direct control such as websites,... Read More
Marketing Effectiveness tied to exercise. I’m glad I do it regularly!
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Friday Curation – Exercise has been shown to elevate mood, which has serious implications for workplace performance. I’m willing to bet that your job requires you to build interpersonal connections and foster collaborations. Within this context, feeling irritable is no longer simply an inconvenience. It can directly influence the degree to which you are successful.... Read More